Tula Hats have been worn by men, women and children across the nation for more than 20 years. Handwoven from 100% natural palm, these high quality hats are a stylish, water-resistant option with best-in-class UPF 50+ sun protection rating. The hat line is designed by the Tula hat team and handmade in Mexico by Fair Trade artisans.
Prior to reaching out to Volusion Marketing Services in 2016, the Tula Hats team began selling their products on a secondary site targeting retail business owners and whole sellers. Additionally, the merchant experienced some sales fluctuations due to the seasonal nature of their products.
Volusion implemented a SMM campaign to:
• Implement eCommerce and SEO best practices to differentiate B2B website from B2C website.
• Leverage wide-spread brand awareness and presence to influence organic search traffic increases.
• Optimize critical landing and product pages to maximize site-wide brand and product online exposure.
“I am extremely pleased with the steady growth in organic traffic for Tula Hats’ consumer-focused website. In the future, we will continue to grow Tula Hats’ brand presence as we shift our focus to the brand’s B2B-focused website.” ”