Case Study

MD Barber SEO Case Study

About

MD Barber provides premium barber equipment ranging from high-quality blades and tools to aftershaves and accessories. Their products offer unique features that professional barbers and at-home users appreciate.

Results

+ 45%

increased in organic site sessions

+ 32%

increase in organic revenue

+ 43%

increase in organic transations since the project inception

3.54%

conversion rate for the organic marketing channel

Challenges

MD Barber began their online store in 2009, but first reached out to Volusion Marketing Services in 2015. They needed additional help tapping their target audience through search in order to compete with bigger merchants. Prior to reaching out to Volusion Marketing Services, they were lacking on-page SEO and were only active on social media.

Volusion’s Strategy

Volusion implemented a Advanced PPC that includes but isn't limited to:
• On-page coding and content was the initial primary focus because the site lacked is important SEO.
• Then performed product level optimizations to benefit their social media promotions and highlight their unique product features.
• Increase brand awareness with a comprehensive strategy which included on-going technical health monitoring, YouTube optimizations and product highlight features.

“Moving forward we will continue to fine tune product-level SEO, focus on creating unique content and engage in outreach in an on-going effort to develop a loyal following of barbers.”

Jacob King

SEO Specialst, Team Lead