Former eBay seller, Posh Puppy Boutique, has doubled their revenue every year and has even landed a gig for a major feature film since their switch to Volusion.
Today’s success story has a lot of bark and one cute bite. Volusion customer, Posh Puppy Boutique, was recently chosen to help outfit characters for a major film due in 2011, thanks to its wide selection of more than 10,000 products and its professional-quality website.
Posh Puppy Boutique switched to Volusion from eBay in 2007 and despite the economic downturn, its revenues have been doubling every year. Their new online store enabled the company to incorporate new features such as wishlists and live chat, as well as improve its search engine rankings to secure the number one spot on Google for the keyword, “dog boutique.” Additionally, Posh Puppy Boutique has streamlined inventory management and saved time running the site with our Out of This World Support™.
But how did owner Jennifer Kirk make such a dramatic turnaround to success? The story starts about 8 years ago when Jennifer was making a decent living by selling kids’ clothing on eBay. One day, after watching her four daughters play dress up for hours with the family’s two pet Chihuahuas, an idea was born – focus on selling upscale dog clothing and accessories.
The new company, descriptively titled Posh Puppy Boutique, took off almost instantly. But as the company grew, Jennifer ran into some major limitations. For one, eBay took a sizeable percentage of sales, which kept Jennifer from investing further in the company’s inventory. Additionally, Jennifer was running the company alone with little time and technical knowledge. She often needed guidance, but it was difficult to obtain the help she needed with eBay customer support. At this point, Jennifer knew it was time to get a site of her own to make her presence known, saying:
“While we grew with eBay, I was ready to become an independent site so that I could retain all our revenue and take our business to the next level.”
And so the search for a new ecommerce provider began. After researching and testing several ecommerce platforms, Jennifer started her trial with us and realized that the simple, all-in-one solution was what a small business owner like herself needed. Thanks to the software’s ease of use and Out of This World Support, Jennifer was able to take her site live in three weeks.
“Volusion’s support team is out of this world. They were there for me at any time of day to walk me through processes I didn’t have time to figure out. I wouldn’t have launched our new site as quickly and successfully as we did without them.”
And the rest, as they say is history – or in Posh Puppy Boutique’s case, an undeniably bright future.
Thanks to Jennifer for sharing her amazing success story with us. And if you need any of the latest fashion gear for your favorite pooch, check out poshpuppyboutique.com!