SMB Series- Lessons From Success Stories

Volusion Success Stories

Throughout the month of November we will be running our “SMB blog series.” While SMB traditionally refers to “Small/Medium Business,” here at Volusion it has come to mean something else: “Small Made Big.” This month we will be sharing resources, tips, stats, and inspirations to help you turn your small ecommerce endeavor into something greater- something BIG!

If you’re a regular reader you’ve probably noticed that we run a Volusion success story about once a month. Each success story features a Volusion client that has made it big with their business. If you haven’t read them, here’s a quick summary of our most recent success stories, as well as the business lesson to take away from each story:

  • HockeyShot
    In two years, JP Brun managed to create one of the busiest hockey training sites on the web. His clientele ranges from beginners to international hockey stars and his markets include the US, Canada, and all of Europe. Moving to Volusion’s platform gave his company the boost in efficiency that they needed to be able to grow the business by more than 300% last year.
    Business Lesson: Choosing the right tools can have a huge impact on the future of your business!
  • AceTool
    In the three years that Maria Polidoro has had her online store with Volusion, it has climbed the search engine ranks and now is surpassing most of its competitors in the highly competitive industry of hand and power tools. Their SEO investments have paid off significantly!
    Business Lesson: Invest in your future!
  • CycleAccessoryStore
    Mark and JoAnn Thompson started their online store after their attempts to sell some spare motorcycle parts of eBay generated more demand that they’d ever imagined. They researched the industry extensively and decided to start an online store. When they got serious about running it as a full time business they again hit the web to do their homework before going with a provider. All of their hard work paid off, and today they have a flourishing online store.
    Business Lesson: Do your research!
  • SoothingWalls
    Loren Taylor left a consulting job with long hours to focus on his online water fountain store, allowing more time for his young family. He has opened a number of different online stores in different industries over the last few years- some stuck and some didn’t, but he didn’t stop trying. He believes that entrepreneurs can succeed at anything if they just keep going and never let themselves give up.
    Business Lesson: Let your passions motivate you!
  • SkyshedPodCheckout
    1980’s pop star Wayne Parker now spends his days managing his online astronomical observatories store, which caters to all levels of astronomy enthusiasts- from amateurs to NASA. The original providers he used had limited and costly technical support, and their control panels were very basic. After switching to Volusion, his business took off, posting record numbers year after year.
    Business Lesson: Figure out your true costs!

By learning about the decisions other small businesses made when they were starting out, you can get a better idea of how to run your own business, and what areas are important to focus your efforts on while you are still in those early stages.

-Kate Pierce eCommerce Specialist

2 Responses to “SMB Series- Lessons From Success Stories”

  1. somaie

    According to the study, the most important tool for small businesses to succeed in 2010 is search engine marketing, while email marketing, public relations and social media cited as crucial for success.
    23.8% of all small businesses reported that search engine marketing was the tool most needed for their business to succeed in 2010.


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