Volusion Releases Best-in-Class Amazon Integration

Looking to expand your online store to millions of new shoppers? Thanks to our new integration with Amazon, you can do just that. Read on to learn more about this powerful tool, now available for use.

Volusion Amazon Integration

Ladies and gentlemen, start your engines – it’s time to shift your sales into overdrive.

We’re excited to share with you our seamless integration with Amazon, which allows you to easily list and sell your products on the world’s most popular online marketplace. Available to customers on Gold plans and above, this integration is designed to help grow your business while streamlining your operations.

 

Here’s why you’ll love our new Amazon integration:

  • Expand your online presence: When it comes to online shopping, everyone knows Amazon. With millions of shoppers accessing this marketplace each day, listing your products here is a smart way to boost your exposure and drive more sales.
  • Avoid setup headaches: This integration is built directly into the Volusion admin, meaning that it’s ready to use when you are. No downloads or plug-ins required – simply get started with this quick and easy integration.
  • Save time and effort: Instead of having to log in to multiple sites to manage your orders across channels, you can do it all directly in your Volusion admin. Even more, you can quickly search Amazon’s product catalog, match your store products with Amazon’s, and quickly add new products on Amazon’s existing product information.
  • Enjoy seamless inventory management: Nothing is worse than having to keep tabs on inventory across two different channels. With our Amazon integration, you’ll have fully centralized control of all inventory listed between your Volusion store and the Amazon Marketplace.


Let’s take a look at how this all works, shall we?

Connect your Volusion store to Amazon: First things first, you’ll need to have an Amazon Professional Seller account in place to begin selling on Amazon. If you don’t have an existing account yet, contact Amazon directly to get started. Once that’s taken care of, you can then connect your Volusion store with your Amazon seller account. This can be done in your Volusion admin, under Marketing > Sell on Amazon.

Connect Amazon with Volusion

Create a product listing: Next up, you’ll need to create a product listing. To create your first one, simply select a product from your Volusion inventory and connect it to an existing Amazon listing, if it exists. In other words, if Amazon already has this product listed on its site, you can add your inventory to the list. On the other hand, if there isn’t a listing for one of your products on Amazon, you can create a new one directly from your Volusion admin. Either way, each item listed on Amazon should only exist once within the Amazon catalog.

View of how to create a listing from a product that already exists in the Amazon catalog
View of how to create a listing from a product that already exists in the Amazon catalog

amazon new listing
View of creating a unique product not already available in the Amazon marketplace

Once you create your product listings, the integration works so that Amazon will automatically recognize and populate your product image and description – it really is that easy. All you have to do is add some basic information, like price and quantity, and you’re set.

Before you get started, we highly recommend reading our Knowledge Base article for more specific details on what products can and can’t be listed.

 

Process orders: Once your listings are approved and placed on Amazon, you’ll want to keep an eye out for any incoming orders. The good news is that you’ll process Amazon orders just like an order that comes from your Volusion store.  One big difference, however, is that customer email addresses will be shown with an anonymous @marketplace.amazon.com address (per Amazon’s policy), but you can still reply to these email addresses without issue. We also recommend that you don’t use the Batch Processing feature to process your Amazon orders to help ensure the best results.

 

A few pieces of advice when selling on Amazon

Selling on Amazon is an exciting opportunity, so make the most of this new tool by following these best practices:

  • Only use one Volusion store per Amazon seller account.
  • Make sure the currency used in your Amazon account is the same currency used in your Volusion store.
  • Always keep an eye on your inventory to ensure you have enough product to fulfill Amazon orders within the amount of shipping time specified on the listing. For example, if you have 2-day shipping listed on Amazon but need to get more inventory to fill that order, you might find yourself in a jam.
  • When processing Amazon orders, add the shipping method and tracking number to the order before clicking Complete Order. This helps ensure that this important tracking information is sent back to Amazon.
  • Brush up on best practices from Amazon and get to know their selling policies.
  • Thoroughly read our Knowledge Base article on Amazon to see how everything works.

 

We’re confident that this integration provides everything you need to seamlessly and successfully expand your online presence to one of the most important channels in the ecommerce market. We know that there’s more to selling online than just running an online store, and as multi-channel commerce becomes increasingly important to your online business, so does our commitment to providing you with the tools needed to succeed. This integration is designed to just that.

To ensure optimal performance for all merchants, we’ll be rolling out our new Amazon integration in phases this week. Stay tuned to your store admin where we’ll notify you when the Amazon integration is enabled in your store.

Be sure to give this new feature a try – the holiday selling season is right around the corner!

46 Responses to “Volusion Releases Best-in-Class Amazon Integration”

  1. Sandy Salz-Johnson

    So do I understand correctly that Volusion does NOT work with FBA?

    Reply
  2. Jeannette Golden

    Is anyone else being told that it takes up to 4 days for a product with an existing Amazon ASIN to be posted on Amazon (to your listings). I have spent 1/2 the day back on forth with Amazon and Volusion and no one can help me. They are seriously trying to tell me to wait 4 days to see if the item is “Approved” by Amazon! I can post the item direct through seller central, why would I wait 4 days and what is the purpose of doing that? Clearly there is bad information being passed around! Help

    Reply
  3. Myranda E.

    We have already been a seller on Amazon for a while now, and have integrated with Volusion. I have 2 questions-

    1. When we “add” a product through Volusion, will it appear twice under our Amazon seller account? (Because we’ve already been selling through Amazon, our entire product list is there)

    2. What does it look like for our customer? Do they go to our Volusion shop and have an option to buy through Amazon, or vice versa?

    Reply
  4. Andrew

    I think if you allowed “checkout by Amazon” this would improve sales more , as it gives people confidence to buy on your website and they are not getting redirected to competitors .

    Reply
  5. Warren White

    I Agree with what Mary Ann has said above. Amazon is the enemy of small business. I am trying to build my own brand, not Amazon. The customer that buys through Amazon does not remember you as the vendor, they only remember Amazon. in Addition the same is true with Ebay. Extremely difficult to build any customer loyalty, as in the customer’s mind they bought it from Ebay or Amazon and not your store. The type of customer we get on Ebay is always a PRICE only customer. I have learned the hard way you can never gain the loyalty of a price only customer. I for one feel like we are being extorted by the “digital mafia” at every turn there is someone else we have to pay fees to Ebay, Amazon etc. further eroding the slim profits that exist.
    Warren White–our volusion store is http://www.proaudiosolutions.com

    Thanks

    Reply
    • Matt Winn

      Hi Warren, thanks for sharing your thoughts. Interesting insights on customer loyalty in regards to selling through other channels besides your online store, such as eBay and Amazon. Another important channel to consider includes shopping feeds, or comparison shopping engines. I’ve seen a lot of talk about a lack of brand loyalty with eBay and Amazon, but not much in regards to shopping feeds, which are specifically designed for price-conscious customers.

      Interesting thing to consider as the number of channels grow for online shoppers: how do you, as a business owner, find loyal customers in an increasingly catered market for bargain shoppers?

      Reply
  6. Ken Thompson

    We have sold on Ebay since 2006 and Amazon since 2009, we still use Ebay but more as a marketing option than a sales option. (another story) Now to selling on Amazon, as others point out Amazon competes DIRECTLY with it’s vendors, you are charged $30 per month for the account and usually around 15% of sales. When factoring in your sales costs to be competitive you must be at the same price as Amazon or the other sellers of your products are offering, some try a lower price with higher shipping, some try a higher price with free shipping, then Amazon offers the lowest price with FREE shipping for those of us that sign up for their Prime services (a good deal for me as purchase a lot of items per year). Note your shipping costs will be 3-4 times higher than what Amazon pays, they can ship UPS for $3.00. Now the other kicker, as a seller on Amazon you are totally responsible for damages or returns, if you do not honor Amazon’s policies they will punish you severely, I like this as a customer buy hate it as a merchant, why you may ask? Well customers have figured this out, don’t like the color, return it for full refund, drop it and break it, no matter the merchant is on the hook. Also note all products must have UPC codes. If you sell any products that can be damaged, change color, have minor defects, variances in patterns, don’t work then you are in trouble. If your gross margins are less than 40% forget it, you will lose money. If you want to sell on Amazon open an account and try for a few months before investing a lot of time and effort. As you can guess we no longer sell on Amazon.

    Reply
    • Matt Winn

      Hi Ken, thanks for sharing your experience with us. I think you make a great point in encouraging other merchants to give selling on Amazon a shot and see how it works. For some business owners, it can provide a nice pop in sales, or at least a few additional orders that they wouldn’t otherwise receive. Others may see more success than that, while others may experience a similar situation as yours. The main thing is for everyone to truly understand the terms, conditions and best practices imposed by Amazon as they venture into this new channel. Thanks!

      Reply
  7. Jim Royston

    It is ironic that Volusion is pushing their integration with Amazon when Amazon’s desire to get all small internet businesses on the country-wide sales tax collection will ultimately reduce Volusion’s market size. Many small internet businesses will suffer if Amazon’s plan for country-wide internet sales tax collection comes to fruition. So many potential customers for services that Volusion provides will be turned away with the huge barrier to entry that the country-wide sales tax will bring to bear. Feeding the Amazon machine is not what we should be doing.

    Reply
    • Matt Winn

      Hi Jim, thanks for the post. Keep in mind that the latest legislation for the internet sales tax has two exemptions for small businesses, the most important one being that online sellers making less than $1 million annually will be exempt from this tax. Also, the integration isn’t intended to help Amazon pad its bottom line, instead, it’s to give a solid option to our merchants who wish to sell on Amazon. Thanks!

      Reply
      • Jim Royston

        Matt,

        I do realize that the integration was primarily intended to benefit Volusion and some of its customers. I just think that an Amazon alliance might be a double edged sword for Volusion and those selling commodity type items, what I call OPS or other people’s stuff. Those selling OPS should stay well clear of Amazon.

        I enjoy your videos Matt.

        Reply
        • Matt Winn

          Howdy Jim, definitely appreciate the feedback and agree that those selling niche products might reap more benefits when selling on Amazon. Keep the comments coming, and thanks for watching the videos!

          Reply
  8. Jim Royston

    I buy a widget for $250 from a billion dollar company. I also buy over $100k from said company so my pricing is decent. I search the part number on Amazon and Amazon is selling said widget for less than my cost on said item. I am dead in the water on this part number if I sell with the part number listed on my product page. Since I offer value added services along with this part number like complimentary products I still get some sales but in the long run Amazon will eliminate me from offering the product since they offer it for less money. That’s what ‘mericans want, stuff for less money regardless of level of service.

    Reply
    • Matt Winn

      Hi Jim, thanks for the feedback. Definitely a good point to share with the group – it’s a good idea to go through your product list to see exactly which ones are the best to sell on Amazon, that way you’re listing the ones that are most likely to succeed there and benefit your overall business. Thanks!

      Reply
  9. Santiago

    Hi Matt,
    The limitations with stock handling are very disappointing. Is my understanding that I have to always check that I either have an item in stock or that I unlist an item out of stock. For this integration to be really painless and not require more time, customers should not be able to order from Amazon if an item is out of stock on our Volusion site. Otherwise, is like managing 2 stores. I understand the rush to bring this integration, but I think it should only be brought when issues like this have been solved.
    Personally I would rather not sue Amazon the way this integration has been done.
    Also, maybe the team should spend more time improving the integration we already have rather than creating new faulty ones. The PayPal integration for Express Checkout is still a pain for the end user, and regardless of that Volusion will make us all use it, and hence, will make us all loose sales.

    Reply
    • Antonia

      Yikes. I am trying to understand this part better.
      In a Volusion knowledge base article I found this:
      “•Even though a product may be set to Do Not Allow Backorders in your Volusion store, customers on Amazon will still be able to order it (if it’s set up as an Active listing with enough Quantity). This includes products with a stock value of zero or less in your Volusion store. Always make sure your store has stock on hand; otherwise, customers will be able to “successfully” place the order on Amazon, but the order will never appear in your Volusion store’s Orders table.”
      Can someone help me understand what it means? I thought the whole point of this integration was to be able to manage stock from one platform. Is that not true? If my stock on Volusion goes to 0, does that not get reflected in the Amazon store? How can I avoid Amazon orders for items out of stock, then?
      Help? Thank you.

      Reply
  10. Arthur Haber

    I am in the same issues as others, but new to Volusion.

    The options export/linkage would be imperative on both sites, but with all the eBay category restrictions on options, and endless template changes on Amazon, is this even possible?

    Please correct me if I am wrong that there is no “universal best method” for controlling inventory across multiple sites?

    I am also looking for the best approach, and hope that further development from the Volusion staff, as a home base. to feed
    many different outlets….

    I would love to integrate my other businesses this way….

    Fingers crossed.

    Reply
  11. Darci B

    Also since I activated I am getting a active listings email sent to me from Amazon, this isn’t something I requested and the format is .txt so it’s not easy to read. How can I stop this report from being sent.

    Reply
  12. Darci B

    We have been selling on Amazon for months already, but I am confused, because we already have items listed on Amazon, if they sell will it automatically be linked into Volusion now that I have activated our Amazon account with Volusion? Because the upload is the same process now as it was before, it will be awhile before I have a chance to try uploading the spreadsheet through Volusion.

    Reply
  13. Wes

    My boss and I love it. While there may be a lot of competition for some items including Amazon it presents another way to build visibility.

    Reply
    • Matt Winn

      Hi Wes, glad you’re enjoying the ability to sell on Amazon! It’s indeed a great channel to help extend your online store to new heights. Best of luck!

      Reply
  14. Emma

    I notice this feature is only available in UK and US… Will this be made available in Australia any time soon?

    Reply
  15. Jeff

    I do like this feature, and for awhile we were using the eBay selling feature as well. But for a company that sells multi-millions of dollars a year through our Volusion store, the “outside” selling resources like eBay and Amazon just don’t make much sense.

    Amazon and eBay (for us at least) are best to move obsolete products or for advertising. The selling fees on Amazon and eBay are too prohibitive to make any real money from the sales. And that is too bad.

    I wonder how many folks actually requested this feature through Volusion?? I know we have filled out suggestion forms for about 2 dozen ideas that would be very useful integration tools for the store we already have, but I also understand that the most popular and frequently requested ideas get the priority.

    Again, nice feature, but one I doubt we will use much, if at all.

    Reply
  16. Rollin

    When will this thing be usable? We are a Platinum customer and when I go to the “sell on Amazon” link I get this message “The integration will become available in your store soon. Stay tuned for more news!”

    Reply
    • Matt Winn

      Hi Rollin, we’ll be rolling out our new Amazon integration in phases this week. Stay tuned to your store admin where we’ll notify you when the Amazon integration is enabled in your store. Thanks!

      Reply
  17. Asad

    Mary Ann post is spot on and should be seriously considered before selling on Amazon. Amazon is not out to be the best but out to be the biggest and they are playing by the Walmart rule book. You will see steady growth for months or even years till Amazon yanks the carpet from under you and takes all your sales. They may even make up “excuses” as to why you can not longer sell items on their site, completely removing you from any sales on their site. Read their selling agreement carefully. With Amazon it is not a matter of if it is a matter of when they will cut you off. If you have a unique product that only you can supply, manufacture and even have trademarks and patents for you may be safe. Also consider that you may have to lower your price to point that it is not worth selling that item to compete with other sellers. You may make more selling one widget on your site then 3 on Amazon. I am speaking from experience as a seller on Amazon since 2006. We have had success on amazon but only after these painful lessons and only after deciding we would put a serious limitation to what percentage of our sales come from Amazon. I would suggest no more then 20% of your total sales. Any more and amazon will find a way to take it from you.

    Reply
    • Matt Winn

      Hi Asad, thanks for the comment. We do recommend reading their seller agreement very closely, as is the case for any type of new business outlet. For a lot of merchants, Amazon is a great place to extend their product offering, so your insight is appreciated. Thanks!

      Reply
      • Gene

        These comments are invaluable.

        Thanks to Mary Ann and Asad for sharing your experiences with Amazon.

        Reply
      • Jim Royston

        and remember, it is Amazon who is pushing for the country-wide internet sales tax to pass so you and I small timers have to collect sales tax from all sales. They truly want the game to be unfair since they have nexus in so many states. All of us small timers will suffer if the internet sales tax passes.

        Reply
  18. DRay

    Hello , I was reading the amazon news, and as I read more and more my excitement eroded more and more.I can tell you that using the ebay shopping feed) I sell Electronic Cigarettes) It classifies some as clothes and others as flowers and gifts. Now in the feed options on Volusion I choose the correct category. I do know other company feeds work as my competitors are listed perfect. so is this because I have options too?
    So basically if you want to find my electronic cigarettes on ebay shopping feeds, look for clothing and flowers.

    Reply
    • Matt Winn

      Hi DRay, this shouldn’t be the case for the Volusion and eBay integration – to make sure we’re helping out correctly and better understand your question, can you please contact our Support team? They’ll want to ensure that you’re using the integration correctly and to provide any assistance. Thanks!

      Reply
  19. Brigette

    We already have 1000+ items on Amazon, but have 3000 items that are not. If we add some that are not yet listed on Amazon from the Volusion admin, and someone places an order from the newly listed item, will the order appear twice? Both in our Amazon Selling Platform Order Processing and our Volusion Admin? We tried the Ebay integration with one product when it initially rolled out and it duplicated the order in both Ebay and the Volusion admin and our shipping department almost shipped it twice! We stopped using the integration after that. It seems it will work great if you do not already sell on Amazon, but what about sellers that already have some products there?

    Reply
    • Matt Winn

      Hi Brigette, that’s a great question. Got a new update for you from our Product team on this one: the order will show up in both your Volusion admin and your Amazon Seller Account, but the benefit is that you’ll only have to process the order through your Volusion admin, as we’re using an API to pull those orders directly into your store. For example, when you ship an order from one account, that action will be reflected in the other account.

      Having said that, the benefit is that you don’t need to process the order in Amazon anymore – you can go into your Volusion store to ship/process all orders, whether it came from eBay, Amazon, or the Volusion storefront itself. In other words, it’s not a “duplicate” order because they-re “linked” – when you ship an order with a tracking number in Volusion, it automatically updates the “tied” order in Amazon/eBay.

      Reply
      • Brigette

        I see. So basically we would have to make sure to ship all orders from Volusion Admin first and then see what orders are left in Amazon and Ebay as we already have many items selling there. Or we would have delete all of our current inventory listings on each site, correct? I did try to use the Ebay integration again yesterday to test it, but could not complete it as I did not see any option for International shipping, only US.

        Reply
        • Kelly

          Hi Brigette, I just wanted to say that all of the details are not on the Volusion side. When I list an item on EBAY, I always go immediately to EBAY and edit the listing. The volusion side doesn’t offer the must pay immediately, shipping exclusions, etc. So after it is published I edit the listing on the EBAY side including adding photos etc., since Volusion only carries over one image.

          Reply
  20. George

    Thanks Steven for your post!

    Thanks for your replies Matt, but please answer this:
    If it is a limitation on Amazon’s side, then why do products with options also not work with:
    1. Today’s Deal (this is a Volusion feature on store front)
    2. eBay (is this a limitation of eBay too?)

    Thanks
    George

    Reply
  21. Mary Ann

    For those of us who are familiar with how Amazon works, this is anything but good news. In addition to the points made by George, let me elaborate on how Amazon really works:
    The are NOT a partner – they are the competition. They track a sellers’ success with a particular product, and it the numbers look right, they bring in the product and sell it themselves, killing your sales for that item. I had 3 different items that sold very well until they decided there was enough of a call for it and they brought it too. Once they started offering those items with free shipping and anywhere from 5 to 10% less, who do you think the customers shopped with? Not me. Once an item goes into their catalog, making changes to the original information provided by God knows who and God knows when is next to impossible. Last but not least, the vendors who fulfill orders through Amazon ALWAYS control the listing and what they call “the buy box”. In other words, let’s say there are 2 vendors offering the same widget, and you’re one of them. If the other vendor lets Amazon pick pack and ship their orders, that other vendors’ listing is what the customer will see offered. Tucked somewhere on the page there will be something like “also available from these sellers”, but the customer may or not find it. And if that customer spends $25 or more, do you really think they’re going to search your listing out, pay for shipping and buy from you? In closing, Amazon spends big money to appear at the top of the page when customers do an internet search, so ANYTHING you are offering will come up AFTER them. No matter what you do, the customer who buys your product in the Amazon Marketplace will associate that product with them – NOT YOU. You do not mention whether or not they take their percentage and how big it is, but even if there is none, this is not a way to build your own brand. If you don’t care about your brand, and you just want exposure, then this is good news. Sure you’re exposing your goods to millions of people, but those people are Amazon customers – not yours. You’re investing your inventory dollars and time so that they can appear to have more merchandise All your doing is making Amazon look like a bigger marketplace than it really is, Invest your energy in developing your own brand – not theirs!

    Reply
    • Matt Winn

      Hi Mary Ann, thanks for sharing your experience with us – definitely valuable insights. There are indeed a lot of details involved when selling on a channel that isn’t fully owned by you, such as Amazon, shopping feeds, etc. – all of which should be considered before deciding to get started. It’s our hope that this integration will indeed boost sales and exposure for our merchants using the tool, but you make a great point in always ensuring that you continue to develop your own brand. Thanks!

      Reply
    • Scot

      Mary Ann is spot on in describing Amazon’s muscle. “Stealing the BUY button” is a common problem that many Amazon sellers know little about.

      Keep in mind, Amazon’s profit margin is razor like, so in the short term, Amazon loses money and sells at a loss as they slowly build a massive market share that will eventually crush the small internet vendor.

      Amazon’s goal is to sell every product that anyone could possibly ever need, deliver it in 1-2 days for free and have half of America as their customer.

      If you need proof of this, scroll down to the bottom of Amazon’s Home page. Check out the 30 OTHER sites Amazon owns. The product mix is incredible.

      Volusion spent a lot of time and money on this Amazon integration. Unfortunately, that money would have been far better invested in making the Volusion e-commerce platform much, much better.

      Reply
  22. Steven

    I agree with George above. The majority of my products have product options so I am very limited as to how much I can use this integration. Will still have to upload products directly on Amazon.

    While I am excited with the direction Volusion is taking I am disappointed with the functionality of this integration especially considering I gave the same feedback for the ebay integration they released months ago.

    Reply
    • Matt Winn

      Hi Steven, thanks for the feedback. As mentioned to George, unfortunately this is due to a technical limitation from Amazon. You can indeed upload your products directly within Amazon, but these products (and any subsequent orders for these products) won’t be linked to your Volusion store. We’re definitely working with Amazon to explore extending this capability, and hope we can deliver it to you as soon as possible. Thanks for being such a valued customer!

      Reply
  23. George

    Sounds good however this intergration is flawed!

    The reason is that just like “Today’s Deal” and “Sell on eBay” you cannot sell products that have options.

    The only workaround is to duplicate the product (without options).

    However this means having to manage the same product under different product codes. This is a big pain for maintaining multiple products files, sales reporting, royalty management.

    This defeats the whole point of making it easier to sell on Amazon.

    In my case, the easier way to do it, will be to login to my Amazon account and sell my products on there. At least it reduces the work load.

    Volsuion are advertising this Amazon intergration as a Benefit.

    In my opinion this is a huge limitation as product options are so common. I really cannot understand how Volusion cannot see this.

    Do let us all know you have the same opinion?

    Reply
    • Matt Winn

      Hi George, thanks for the feedback. Due to limitations imposed by Amazon on this integration, you’ll need to enter your product variations individually. Please know that we’re working with Amazon to determine if we can deliver this capability in the future, as we know it’s an important one for you. We do indeed see this integration as a helpful way to extend your online store across multiple channels, and will keep you posted on any further developments. Thanks!

      Reply
  24. Mark

    It seems like the inventory integration does not work.with amazon, so if you have 500 products you have to check the inventory in amazon all the time. That can be a problem

    Reply
    • Matt Winn

      Hey Mark, thanks for the comment. Would you mind clarifying a bit? If you’re referring to product variations, that’s due to a technical limitation imposed by Amazon – we’re working with them to see if we can deliver on this need in the future. Thanks!

      Reply
    • Mark

      If the inventory on volusion goes down to zero it does not reflect on amazon. So suppose you are selling products on other shopping engines and your inventory goes down to zero, it will not show zero on amazon. So if you are selling hundreds of items it can be difficult to track the inventory on amazon.

      Reply

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