Volusion Positioned in Gartner’s Magic Quadrant for Ecommerce

Volusion was recently named in the 2013 Magic Quadrant for Ecommerce, a highly respected research tool developed by Gartner. Continue reading to learn more.


We’re excited to announce that Volusion has been named a Niche Player in Gartner’s Magic Quadrant for Ecommerce for the second consecutive year.

Published on May 8, the Magic Quadrant focuses on ecommerce for B2B and B2C across vertical industries such as retail, manufacturing, distribution, telecommunications, publishing/media, banking and financial services, travel and leisure, government and education. In the report it states that, “The products should integrate with applications beyond traditional e-commerce channels to meet the emerging customer requirement to transact across channels with a seamless customer experience.”

This year, evaluation criteria covered two key areas: 1) Completeness of Vision and 2) the Ability to Execute in delivering an integrated digital customer experience.

For some context, “Completeness of Vision” includes vendors that demonstrate an understanding of their customers’ evolving needs, incorporating new customer demands into their product strategies and exhibiting technological innovation in their ecommerce products. “Ability to Execute” includes a breadth of functionality that supports different types of industries and B2B and B2C deployment scenarios, a demonstrated track record of meeting customer needs and a successfully expanding market presence.

We’re pleased to be recognized among the 20 vendors evaluated in this well-respected research tool, and have you as customers to thank for being the driving force behind our work to continuously improve our platform and organization as a whole.


Here’s what our leaders had to say:

“We believe our position in Gartner’s Magic Quadrant for Ecommerce confirms our mission to enable merchants to be the most successful entrepreneurs selling online. We’re rapidly developing even more cutting edge technology, so are especially excited about what the future holds as we work toward revolutionizing the ecommerce industry.”
-Clay Olivier, CEO

“It’s exciting to be recognized as a niche player by a prestigious analyst firm like Gartner. Our product team works tirelessly to innovate and make our product be best in the industry. Customer needs and our dedication to making Volusion merchants the most successful in the industry drive our development efforts. We believe the Magic Quadrant placement validates our efforts and is a source of pride for my entire team.”
Jason Woosley, Vice President of Product Development




Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner “Magic Quadrant for Ecommerce” by Praveen Sengar, Gene Alvarez, Chris Fletcher, May 8, 2013

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