Volusion just returned from the Internet Retailer Conference + Exhibition in Chicago – find out who we saw and what we learned during this exciting ecommerce event.
We just returned from an exciting trip to McCormick Place Convention Center in Chicago for the Internet Retailer Conference + Exhibition (also known as IRCE) 2013. You’ve may have heard of this event before – it’s the largest and most successful ecommerce trade show in the world. It was a busy and fun week full of networking with some of the best and brightest in the online retail industry.
Interested in the highlights? Read on!
IRCE 2013 was definitely a success from a participation standpoint; the conference had over 9,500 attendees and nearly 600 exhibitors. We were lucky to meet a ton of our merchants, including Ecomowers, Franklin Golf Car, Bell Automotive, and Toast the Host.
IRCE wasn’t just a venue for us to talk about our products, though – it was a wonderful opportunity to gather more insight about the industry. We attended some really thought-provoking sessions, including our two favorites:
- “Creating a Content Strategy to Boost Commerce” with speakers Jason Ross, the founder of Jackthreads, and Ryan Ostrom, the CMO of Craftsman and Head of Digital, KCD Brands, of Sears Holdings.
- Ostrom spoke on the importance of content in the purchase funnel and the use of the DEEP method: Dialog, Engage, Educate, Purchase.
- Ross emphasized content’s emotional value, saying that brand promise builds trust with content and it should play off emotions to stay in touch with customers.
- “How to Make Vendors Work Harder for Your Business” with speaker Mondy Beller, VP of Ecommerce at Pacific Sunwear.
- Beller talked about focusing on how features and benefits work for you when considering a new vendor, and looking closely at the technology a vendor offers and how it can help your business.
IRCE boasted so many interesting sessions. We only wish we had some way to attend them all!
We were sad to say goodbye to Chicago at the end of the week. The good news, though, is that IRCE will remain at McCormick Center through 2020 – giving us plenty more opportunities to revisit the Windy City. We can’t wait for IRCE’s 10 year anniversary in 2014. If this recap intrigued you, put some serious thought into attending.
-Adelle Rodriguez and Emily Teachout, Volusion