This past weekend, Volusion had the honor of serving as a Diamond Sponsor of ProductCamp Austin, an event where professionals in Product Management, Product Marketing and Marketing shared ideas and insights.
What are you doing to reach out to your local market? Are you taking advantage of the networking opportunities in your area? Many online merchants forget about their local market as they focus their strategies on the internet. There is a lot to be said for having local support and a group of individuals in your hometown who support your business. Think about some of the bigger companies out there that make a concerted effort to reach out to their communities. Nike headquarters, for example, is located in Oregon and maintains a close relationship with the University of Oregon athletic teams. They design unique uniforms and take pride in knowing they are a part of the school spirit of the Ducks.
It’s also good to get out in the local community and establish yourself as an expert in your industry or field. Take the opportunity to network and get to know people who will spread the word about your business. Take advantage of the conferences, seminars and other educational events that are in your local area. This is a great place to get inspired and share new ideas.
Volusion recently had the privilege of being one of two Diamond Sponsors of ProductCamp Austin, an event for Product Management, Product Marketing, and Marketing professionals to teach to, learn from, and network with each other. Considered an “un-conference,” Product Camp is free, there is no schedule lined out, and the topics and sessions are voted on by the attendees.
When attendees arrive, they are given the opportunity to vote on the top three sessions they hope to attend. The great thing about the presenters is that they are colleagues and not high-power executives and billionaires. These are men and women who hope to bring ideas to the table and discuss. Members of the Volusion team were able to attend sessions on best practices in product management at small companies, SaaS focused product management and using agile methods in non-development teams. The sessions were informative and included a question and answer session at the end for curious attendees to get more information.
This was an excellent opportunity for Volusion to network with its local community of forward thinkers. We enjoyed getting to know such an innovative group of people who were willing to share ideas and thoughts on improving the marketing experience. As thought leaders in our industry, Volusion was happy to share how we consistently provide resources for our customers as well as others in the world of ecommerce.
Jason Woosley, Head of Product at Volusion, shared with the attendees “Volusion is the best kept secret in Austin and it is growing and expanding its presence in the Austin community.” Take the opportunity to research and get to know your home base. You never know…it could be your biggest supporter.
– Molly Sylestine, Marketing Associate