Understanding the Power of Dark Social

Most businesses know that peer-to-peer sharing online changed the way consumers shop. But marketers and business owners tend to focus only on the type of sharing that happens on social platforms, like Facebook, Twitter and Pinterest, and although that can be helpful, it turns out that it can also lead you astray.

While sharing via social media platforms is big, it isn’t the only way consumers share content with each other online. There’s a huge amount of sharing through what the industry is increasingly calling “dark social.” But what is it? And how can you track it? Get the answers to these questions and more with this video.

Have any questions or comments? Just leave them below and I’ll get back to you!


Ashley was a Senior Analyst, Digital Analytics, at Volusion. She has a BA in English from UT at Austin, an MLA from St. Edward’s, and over five years experience as a web analytics practitioner.

3 Responses to “Understanding the Power of Dark Social”

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