The 5 Most Epic Fails of SEO

There are lots of differing opinions on what tactics work best to get you the quickest gains in search engine optimization, but there’s little debate on what counts as bad SEO. For a crash course on these big SEO mistakes, watch today’s video so you don’t encounter an epic fail of your own.


Have questions or feedback? Leave me a comment in the box below and I’ll get back to you in a flash.

Happy selling!
-Matt Winn, Volusion

About 

Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

12 Responses to “The 5 Most Epic Fails of SEO”

  1. So What Are the Pros & Cons of Digital Marketing? (Also, Happy 2013!) « Vesuvius Enterprises

    […] We use SEO to increase your ranking via linking to different pages e.g. Linking to the Vesuvius Blog, and by basic content-based ranking. This means we can analyse what your business does and find ways of utilising the language used to search for that, including it on the page so we can help you climb to the top of page one, gaining prominence. Unethical ‘keyword stuffing’ is not used. […]

    Reply
  2. Wendy

    Hi we hired people to help with our SEO and I feel they have probably done the 4 out of 5 above how can we check our website the the links etc you are talking about

    Reply
  3. Carrie

    Hi Matt,
    Thanks for the great advice. I’ve been so busy just uploading products and trying to get my site launched, that I didn’t bother with any of the SEO fields when I uploaded my first round of products for launch. Now I’d like to go back and optimize. Can you tell us which field(s) is/are the most important? I recall someone saying X field is important while Y and Z fields are generally ignored by search engines.

    Thanks so much!

    Reply
    • Matt

      Hi Carrie, glad you found the tips helpful! There’s a lot to do when getting your site up and running, so I’m glad you’re coming back to add in your SEO data.

      To get started with you SEO work, make sure that you’ve enabled “SEO Friendly URLs” in the SEO section (under Marketing) of your software admin. Then, for your individual products, add your “Product Name Short” in the SEO area so that this name appears in your product URLs. From there, definitely add in your “Meta Tag Title” for each product. These items are the bare minimum to help your products get ranked, but I highly recommend adding in your meta tag description and keywords for each product when you have a chance.

      Hope this helps! Best of luck with your SEO efforts. You might also check out this intro to SEO that I wrote some time back: //www.volusion.com/ecommerce-blog/articles/learning-seo-basics-one-baby-step-at-a-time-%E2%80%93-an-important-introduction/

      Reply
  4. Venus Winkler

    If I get people to link my website to their Facebook page will that raise my SEO? I have a new program that promotes trainers for free and all we ask is that they link to our site in someway for the free promotions. Will this help us?

    ~V

    Reply
    • Matt

      Hi Venus,

      Thanks for watching! Links to your website from others Facebook page will help a bit, but you’ll likely see a bigger return if you’re receiving links from actual websites, as those are typically more relevant to Google than several smaller social media pages.

      Thanks!
      -Matt

      Reply
  5. Patrice Romzick

    Thanks. You just gave me an idea on posting regular short videos on my soon-to-be-live website. So far, my webmaster loves, loves, loves your support staff. They have given her excellent pointers.
    Thanks.
    Patrice

    Reply
    • Clay O.

      Hi Patrice, can’t wait to see the videos! Glad that the Support team has been of help to your webmaster. Happy selling! -Matt

      Reply
  6. Jeff

    Great tips ! Will updating category or product descriptions serve the same as adding content pages? For instance, how about a weekly useful tip on each of my category descriptions?

    Reply
  7. Susan

    what exactly is key word stuffing. my site is jpcrickets.com

    trying to learn this whole think thanks i need help check it out and see if i am doing this.

    Reply
    • Matt

      Hi Susan, keyword stuffing is when you add an unnatural amount of keywords into your content, hoping to get higher SEO rankings. For example, if I were selling organic hot sauce on my online store and a paragraph on my homepage read something like, “Welcome to Matt’s Organic Hot Sauce store, your one-stop shop for organic hot sauce and organic hot sauce recipes. Browse through our wide selection of organic hot sauces and pick out your favorite hot sauce for your taste buds.” Granted, this example is a bit exaggerated, but this practice makes a horrible experience for your readers, and search engines are starting to pick up on it as well. If you’d like to learn more about SEO, check out this introduction series I wrote a while back: //www.volusion.com/ecommerce-blog/articles/learning-seo-basics-one-baby-step-at-a-time-%E2%80%93-an-important-introduction/ Thanks! -Matt

      Reply

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