Selling Online – Your Own Store or Etsy?

etsy-your-own-store-1You are an artist and you love creating cool handmade products and craft items. You have been selling locally and are now looking to sell online to reach more customers. If you are considering opening an Etsy storefront, here are four great reasons on why you should open your own online store instead.

1. No Transaction or Listing Fees

When you sell on Etsy, you have to pay listing fees. In addition to that, for every sale you make, you have to pay transaction fees. With your own store, you don’t have to worry about this.

2. Ability to Design Your Own store

Every Etsy storefront looks very similar as there is much less room for customization. It is also very difficult to differentiate your store from your competition when shoppers are searching for your products. With your own store, not only you can custom design it, you can also translate your brand vision into your store’s website design.

3. Access to Personalized Support

When you use an ecommerce platform to build your store, you have access to live support with ecommerce experts that can be reached via phone, chat or email, in addition to the thousands of knowledge base articles and videos at your fingertips. With Etsy, you cannot talk to a real person at any time.

4. Unlimited categories

Etsy limits the number of categories to 10 where as with your own online store, you can have as many product categories that make sense for your shoppers.

Wondering how to get started with your own online store? Download this free ebook below to learn more.



Sharanya Srinivasan is the Inbound Marketing Specialist at Volusion. She is passionate about SEO and data and has experience working on both ecommerce and non-ecommerce websites. A proud buckeye for life, she loves exploring Austin, spending time with her family and TV shows.

One Response to “Selling Online – Your Own Store or Etsy?”

  1. Bob Kieffer

    Enjoyed reading your post on all the bad things about Etsy. All are true statements. I have both a Volusion storefront and an Etsy store. Etsy outsells Volusion by about 50 to 1. With Etsy, you don’t have to be an SEO expert to be found by potential buyers. Etsy places free paid ads on Google and other sites that draw traffic. Etsy’s platform wants you to succeed, hence they help you sell. They make money when I make money. I love the flexibility of the Volusion store, BUT, Volusion has no intere$t in my success. I need to keep my Volusion platform, as it is the database from which I input all my orders and interface to Quickbooks. Were it not for this, I could save $80/month in fixed fees that Etsy does not charge. Volusion is great, but Etsy makes me the most money.


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