The purchase process is something that is no longer simply done at a desktop computer. It can start with a quick search on a mobile phone, which leads to browsing by tablet and finally making the purchase at a desktop. So making sure your store is optimized to deliver the best possible experience through any device is important. Here are a few Volusion merchants who have made the switch and seen the successes to prove it.
The ZigZag Stripe
When it comes to women’s fashion large, beautiful photography is important. And women’s fashion boutique, The ZigZag Stripe, is hitting the nail on the head. The combination of bold colors, fonts and patterns gives their store just enough personality without distracting the customer from the fabulous clothing options.
Replogle Globe Store
Neutral greys with a pop of their signature orange allows the details of their globes to pop at the Replogle Globe Store. Their Home Page slider is a great spot to feature products and categories, even when viewing from your mobile device. For visitors browsing from their mobile phone, the slideshow content drops below the photo for a better shopping experience.
Tech retailer, JustHeadphone, keeps it simple with a grid layout on their homepage that uses visual queues to get you on the right track. The photography draws you in and the subtle homepage hovers tell you where you’re going. When using a touch-screen device, like a tablet or mobile phone, these hovers are always “on” so you don’t miss out on that content.
Even if you don’t have the budget (or need) for a totally custom responsive design, you’ve got options. Elaine Turner, is utilizing Premium Responsive Template Silo to showcase her luxury women’s apparel and accessories. Her combination of great photography, fonts and a pop of color make her site a truly custom experience.