Neither Mark Samojedny or Bill Ferris ran a home decor brick-and-mortar store before deciding to open a home decor site online. They both realized that there was a definite growth in online retailing and decided that they wanted to open an online store. After much research, they realized that many of the stores in the high-end modern home decor market were confusing, with complicated checkouts and page navigation.
Mark used his logistics connections to find vendors and Bill used his experience in brand management and web design to form www.decorinteriorsus.com. The two found unique product collections not found from major retailers and vowed to keep the home decor site’s design clean and easy to navigate. Rather than hard-coding a site, they found that Volusion’s shopping cart had everything they needed and required much less management. “The design we strive for is a clean, minimalist look that allows customers to quickly find and buy what they are looking for. We started with a version four Volusion free template and when Volusion launched their version five templates we quickly migrated to a version five free template as a beta tester,” says Mark.
Since opening the store nine months ago, Mark and Bill covered their expenses after just two months and continue to see growth as time progresses. Their organic search engine results continue to improve. In 2008, they plan to offer unique works from artists from around the United States, as well as establish a loyalty program for existing customers. Look for new offerings from www.decorinteriorsus.com throughout the year.