Knowing Google’s famous mantra “content is king” can be vital for getting better search engine rankings, but you are not restricted to using the text on your site alone to boost these rankings. If your link is associated with relevant content on another site, your site gets “votes” for those keywords. The higher the page rank for those sites, the more it helps you.
How does a common merchant accomplish this? Here are three ideas for getting your website better SEO exposure:
1. Post frequently on blogs or forums that relate to your products
Blogs and forums are chock full of content and you might as well capitalize on them. Don’t get too carried away in your post to include an incoming link to your site though.
2. Be proactive by hosting your own blog on another page
You can host this blog on a subdomain, such as blog.yourdomain.com, and then link it to a category on your site. Movable Type and WordPress provide blogging software and the most basic version is free. This gives you the opportunity to create another site full of both content and links to your store.
3. Exchange links with another site with similar content
Both sites will benefit from the links within the pages.
4. Write articles for sites relating to your products
You can include links to your site throughout the article as well as at the end.
Wanting to take link building to the next level? Volusion offers different options as part of its Search Engine Optimization Packages. This service is also available a la carte by buying a Custom SEO Package. Contact our sales team at 800-646-3517 option 2 for more information.