Today’s post is a guest appearance by B2C Marketing Insider‘s Brian Rice. B2C Marketing Insider aims to provide a balanced view of the current marketing landscape based on industry news and trends, as well as real-life experiences.
Levi’s recently become the first retailer that Facebook invited to pilot its new plug-in capabilities. In order to fully maximize this opportunity, Levi’s hired Social Amp to create a Facebook integrated social shopping platform. The new shopping platform allows visitors to “like” various products and then based on this information and/or their friends’ feedback, Levi can make product recommendations.
In addition, Levi’s has also created a “Friend Store”, which allows every one that is logged into Levi’s website to see what products their Facebook friends “like” and shop “with” them. The interface allows friends to elicit feedback on different styles before purchasing online. It is the perfect blend of shopping online and the social elements of shopping with friends. The product “likes” and purchases are included in their Facebook news feed so that their friends are kept up to date.
Jodi Bricker, Vice President of Digital at Levi’s Americas said, “We are thrilled to be at the forefront of the new way consumers are going to shop online.… We do think this will change the way people will shop.”
According to Bricker, 400 million people already use the existing “like” functionality on Facebook, and this new way to use the like function will only make shopping more personal and relevant to each shopper. Currently Levi’s boasts over 280,000 Facebook fans. Below is a video highlighting Levi’s new social shopping platform.