Volusion’s CEO discusses the advantages that social networking sites provide online business owners in the Small Biz Technology article, Leveraging Social Media for Ecommerce.
“The continued growth of online shopping over the past years has drawn many new small businesses to the online arena. As online stores and their revenue continue to grow, the amount of revenue potential that social networking sites like MySpace and Facebook provide continues to grow as well. Today’s savvy consumers want products from businesses they can trust, learn from, relate to and “be friends” with. Social networking sites are potential springboards for revenue generation in giving businesses the ability to place products in front of thousands of potential customers, in a more familiar and easily accessible environment…” Continue reading
Learn more about Social Store Builder, Volusion’s integrated tool for selling featured products on a site owners Facebook and MySpace profiles.