I have a confession to make. It’s something I have known for several months, but I kept suppressing the truth in the depths of my bones. It’s gone so far that I’ve actually lied to my loved ones about this secret. But now, I’m ready to come clean and turn a new leaf…
I don’t know much about SEO.
It’s sad. Pathetic, really. Here I am, writing articles to help online business owners succeed, but I only know the bare basics of a crucial piece of any viable online marketing strategy.
Here’s what I do know:
- SEO stands for Search Engine Optimization.
- Search Engine Optimization is the practice of implementing tactics to help search engines find your website and move it up the rankings.
And the #1 thing I’m sure of? SEO is important. Vital, crucial, necessary to your ecommerce success.
To illustrate why SEO is such a big deal, consider the following. Back in school I spent a summer in Los Angeles for an internship. I had never been to LA before, nor had I been to a city anywhere near this size. I literally packed everything into my car and hit the road. Upon arrival, I didn’t know where to buy food or find gas. The first night in, I wanted to order Chinese food but had no idea where the closest location was. So I pulled out the phone book (I didn’t have wireless at the time) and started calling. The entire process was a wild goose chase with thousands of Chinese menus laughing back in my face.
Think of a search engine as a dynamic phone book. Potential customers are looking for something specific, and among all of the options out there, you want them to find your business first. Had I known the names of any of my Chinese restaurant choices, I would’ve quickly found it in the phone book.
Your customers are in the same boat – they want to purchase or find information on a specific product or service, but they’re looking for someone to offer pertinent options. Search engines provide these options to knowledge seekers. Good SEO points them directly to the best option – your site.
And that’s about all I’m confident in saying – that SEO is important.
That’s why I’ll be pouring myself into learning more about conquering search engines. Everything will be self-taught, using the same resources any novice would have. There will be no interviews or consultations or expert guests – just me, the Internet and a determination to leave this cloud of SEO ignorance by learning two lessons a week.
.I invite you to join me on this ride so we can learn more, together. Wish me luck.
Learn SEO One Step at a Time Series:
Step One: An Important Introduction
Step Two: How Search Engines Work
Step Three: How Search Engines Rank Pages
Step Four: An Introduction to Keywords
Step Five: Keyword Research
Step Six: The Long Tail of SEO
Step Seven: Building a SEO Friendly Site
Step Eight: Link Building Basics
Step Nine: Basic SEO Measurement/Conclusion