LA Serves Up Style & Success with Volusion

Volusion customer kitchen success story

Volusion customer, LA Plates, was recently featured on the CBS Early Show to promote their personalized melamine plates. Owner and product designer, Lara Hazelett Sheton, has created a successful online business with Volusion, selling more than 20,000 custom plates to several major celebrities, including the Obama family.

The success stories just keep pouring in! Today we’re honored to highlight another major online retailer: Volusion customer, Lara Hazelett Shelton, was recently featured on the widely viewed CBS Early Show where she got the chance to promote her high-quality melamine plates to millions of American viewers.

In two short years, LA Plates ( has sold a whopping 20,000+ melamine plates using our software and services. Many of these plates have made their way to the dining tables of several A-list celebrities, including the White House!

Flexibility was one of the core drivers in starting this budding online business. Serving as a teacher and proud mother of two young boys, Lara was looking for a business that allowed her to stay at home to raise her children. As an avid collector of china, Lara decided to turn her love for entertaining with kid-friendly, stylish place settings into a business. The dream started to become a reality.

Not having a background in computers or technology, Lara’s business needed a shopping cart solution that was easy to use. More importantly, selling such deeply customizable plates required a flexible platform – shoppers needed to choose from an endless variety of designs, colors, fonts and patterns. After researching several providers, Lara decided that Volusion provided all of the necessities in launching her online store.

Lara was able to launch her fully functional ecommerce site within a month, without relying on expensive design firms or an internal technical staff. Today, LA Plates sells more than 20 different patterns that can be customized with 16 colors, 8 fonts and an endless number of personal monograms.

Lara had the following to say about getting the business started:

“I don’t think we would have grown as fast without Volusion…their platform gives me the flexibility to expand product selection and give customers endless options. Volusion’s SEO tool is great. I’m not a technical person and I’ve gotten a lot of SEO. We’re currently ranked five using our Google keywords. I didn’t have a set business plan and the flexibility of the Volusion software has allowed me to add new products and market them appropriately as my business has grown.”

Two years later, Lara has shared her products and expertise with major publications like Living, Bazaar, Cookie, Self and Lucky. She has also been successful in getting picked up by “preppy” and “mommy” bloggers, which has helped increase her online sales. Another exciting effort is in relation to celebrities – landing these endorsements has been huge for Lara’s business. With friends in Hollywood, her products have been delivered to A-list celebrities. LA Plates has also been on display for major events like the American Music Awards and the Grammys. According to Lara, once celebrities love your products, others are sure to follow suit. Great advice!

A major congratulations to Lara and LA Plates for sharing their amazing story with us – we’re honored to be your ecommerce provider.

Happy Selling!
-Matt Winn, Marketing Associate


Try Volusion's award-winning ecommerce software to build your online store and sell products. Volusion merchants have generated over $21 billion in sales, that's 4x more sales than our competitors' merchants.

One Response to “LA Serves Up Style & Success with Volusion”

Leave a Reply