How To Write A Killer Ecommerce Return Policy

Returns don’t always have to be a hassle. In this week’s Two Minute Tuesday, Matt will show you how to write a headache-free return policy.

From choosing the best policy to creating clear terms, we have all the info you need to make returns easy for you and your customers. You can also check out Volusion’s research library to further expand your knowledge about returns and everything ecommerce!


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

2 Responses to “How To Write A Killer Ecommerce Return Policy”

  1. Ahmed Bukhammas

    Dear Matt,
    I own a newly established e-commerce website. Our concept is basically promoting for other people’s products. So, each of our customers (who we are promoting their products) has his own return policy in their physical shop. We have thought of advising them to state their return policy so we can write it in their page. What is your recommendation in our case?

    Kind regards,

    • Matt

      Hi Ahmed,

      I’m not a lawyer (nor do I play one on TV), so I’m not 100% sure on any legal implications on this one. You might want to check with a legal expert to make absolute certain. It seems, though, that since your vendors will be shipping and fulfilling their own products that your customers would need to abide by the specific return policy. If you can’t list the entire return policy on your site, you could always link back over to it. Either way you decide, I do recommend that you have the return policies visible and accessible to your customers – it will end up saving you a lot of trouble in the long run.

      Thanks for watching!


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