How to Market Your Ecommerce Site to Niche Markets

When it comes to selling online, many of us try to sell as many customers as humanly possible. The only problem with this approach is that it’s harder to figure out your true target market, and can often increase the cost of your marketing investments.

Instead, many successful online business owners are greatly reducing the size of their target audience, a strategy known as niche marketing. Niche markets consist of a much smaller population, but all of them have the same need, and are often much more passionate about their shared interest.

If you’re considering focusing your online store on a niche market, or just want to learn more about the idea, watch today’s video for some basic tips to get started.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

4 Responses to “How to Market Your Ecommerce Site to Niche Markets”

  1. Raed Zitawi

    Hi Matt, nice video and thank alot for all information! I have a question, what is the best way to market E-commerce website for Toys thanks .

    • Matt Winn

      Hi Raed, thanks for watching. Does your ecommerce site focus on a very specific type of toy, or does it offer a wider range of more generic products? Depending on that focus, you’ll want to cater your marketing efforts accordingly. One thing to keep in mind, though, is that SEO is huge for online businesses, regardless of offering, so I’d recommend that you start there. Let me know and we can go from there. Thanks!

  2. Tang

    Hi Matt, great video! I’m wondering is there a way to drive sales for my food e-commerce website via mobile devices? Thanks!

    • Matt Winn

      Hi Tang, the first step is to make sure that you have a mobile-optimized website so that users can easily browse and navigate your product offering and interact with your content. After that, I’d recommend leveraging marketing platforms that are already useful for mobile, such as social media and email. While these channels aren’t mobile-specific, they’re already highly popular activities for those using their mobile devices, particularly smartphones. If you’re looking to do direct mobile buys, that’s always an option, but the process can be a bit tedious and cost-heavy, so always weight your options against your budget and the potential return. Hope this helps! -Matt


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