How to Design a Deal of the Day Page That Sells

As we’ve seen a surge in popularity for discounts, particularly those from daily deal sites, it’s likely a good idea for you to jump on this bandwagon. Fortunately you can do so with your very own daily deal page and have full control over the discount at hand.

But are you making the most of this all-important sales tool? Just like with the rest of your site, web design matters here. Check out today’s episode to learn some simple, yet effective, tips to make your daily deal page truly shine.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

5 Responses to “How to Design a Deal of the Day Page That Sells”

  1. Phil

    It’s a serious question I’d appreciate an answer to. We can’t use deal of the day until it’s fixed.

  2. Mike Kawula

    Matt, Love these each week and really useful. My question is on the Knowledge Zone. Such a useful tool to customers if we provide great content as you always mention, though the page is a .asp and for whatever reason not seen by Google to help SEO & Organic traffic. Any thoughts on this or work arounds. Would really rather put more in it, though we always fall to our blog which is off our site. Thoughts? If you want to look we’re :

    • Matt

      Hi Mike,

      Thanks for watching! Just checked out your site and the Knowledge Zone is awesome – excellent content you have there. I noticed that on your video content that you only have the video embedded on that page. I might recommend adding a quick intro that includes your keywords, along with a transcript to help beef up the content. I also see that the URL says “kb_results” so it might be a good idea to create a completely unique article (content) page on your site so you can leverage the power of keyword-rich URLs. Or, if you prefer to list the majority of this content on your blog, that’s totally fine too – having a blog that does well in search engines will inherently help your site out.

      Anyone else have any ideas/thoughts to help Mike out? Always appreciate your insights.


  3. Phil

    Has DOD been fixed to allow products with options to work yet?


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