How to Create Product Options for Your Ecommerce Site

Product options and your ecommerce site are like peas and carrots. One just isn’t as good without the other.

That’s why it’s particularly important for you to invest adequate time and effort in listing your ecommerce product options. In fact, how you list product variations has a direct impact on your shoppers’ user experience, which means it has a direct impact on whether or not customers purchase from your store. To help keep your product options looking great and functioning properly, watch today’s video for five tried and true tricks to ensure your options are working toward your best interest.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

3 Responses to “How to Create Product Options for Your Ecommerce Site”

  1. Foo Bar

    Hey Matt,

    Having some difficulty reusing options across several different products.

    As an example: If I was selling sweaters in a variety of sizes. I will setup the typical: S, M, L, XL. Now if I sell several sweater types, I will want to resuse these choices a cross a variety of SKUs.

    Volusions does not appear to favor this re-use. Instead I have to repeat this setup – over and over again for each of my products.

    Help appreciated – Thanks.

    • Gracelyn Tan

      Hm, strange. You should be able to reuse product options. If you’re still encountering this problem, this article on product options should be able to help you out. If you’d like further assistance, Support should be able to answer your questions. 😀

  2. Samantha Thomsett

    Thanks been working on options for 2 days now..slowly getting there


Leave a Reply