SMB Series- "Crush It! Why Now Is the Time to Cash in On Your Passion"

Gary Vaynerchuk

Throughout the month of November we will be running our “SMB blog series.” While SMB traditionally refers to “Small/Medium Business,” here at Volusion it has come to mean something else: “Small Made Big.” This month we will be sharing resources, tips, stats, and inspirations to help you turn your small ecommerce endeavor into something greater- something BIG!

Wine entrepreneur, Gary Vaynerchuk, did an interview with BusinessWeek to discuss ideas on how to start a successful ecommerce business from his recent book “Crush It! Why Now Is the Time to Cash in On Your Passion.” I suggest you watch the interview for yourself, but if you’re pressed for time here are the key takeaways:

  • Follow your passion
    “It’s insane to me to ask anybody to be what they’re not… Do what you know the best, love the most. That’s always going to be the answer to the thing that you have the best shot at winning at… Without the passion you’re not going to put in the 18 hours a day it costs to build a real business.”
  • There’s a market for everything
    “I think there’s a market for everything… The debate that there’s not a business around it isn’t true because if you start really understanding how niche passions become, you can get down to very minute things.”
  • Don’t focus solely on money
    “People are chasing cash, not happiness. When you chase money, you’re going to lose. You’re just going to. Even if you get the money, you’re not going to be happy.”
  • Everybody makes mistakes when starting a business
    “I’ve probably made [a mistake] every day of my business life… Everybody makes mistakes. My mistakes tend to be ones of not executing on something or not doing something more so than I did something and it didn’t work.”

If you’ve read the book, give our readers your feedback!

-Kate Pierce eCommerce Specialist


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

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