Over 50% of all online orders include free shipping while four individual days surpass $900 million in sales during the week of December 11-17, 2010. How will this impact your online business in the long-term?
The holiday ecommerce train is picking up steam.
comScore reports that the week of December 11-17 hit a record high of $5.5 billion in ecommerce sales, an increase of 14% compared to the same time last year. Sales passed the $900 million mark on four individual days of this week, led by Green Monday (December 13, $954M) and Free Shipping Day (December 17, $942M).
As a whole, we’ve seen a 12% increase in holiday ecommerce sales, spanning from November 1 to December 17. This figure is expected to rise during the final push before Christmas, as last-minute shoppers scurry to find hot deals and items.
One statistic of note involves free shipping – never before has the ecommerce industry witnessed such a dependence on this promotion. In fact, since November 21, over 50% of online orders have included a free shipping promotion. This past week, 52.7% of all transactions came with free shipping.
Here’s a glimpse at the impact of free shipping:
But is this surge a good thing?
Naturally, any increase in ecommerce sales is a plus for the industry. But are we hurting ourselves long-term by training customers to expect free shipping? If so, how will this affect your bottom line, especially as shipping costs continue to rise?
What do you think? Will this surge in free shipping help or hurt your online business? Leave a comment below!
-Matt Winn, Online Communications Specialist, Volusion