First Impressions Count: Six Website Elements That Impact Customers in Three Seconds or Less

Like it or not, online shoppers are fickle.

One thing they share, however, is that first impressions are crucial to their purchase decision. In other words, if shoppers don’t like what they see, they’re going to leave for another site.

To help make a positive and lasting impression on potential customers the second they get to your site, check out today’s video for six critical elements that can make or break a sale.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

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