Facebook for Your Business

Facebook is no longer just a social media site for college age users. Now users of all ages are on Facebook and businesses are realizing the value in having a presence on there as well. Whether your business plans on using Facebook to sell products or to just create brand recognition, Facebook is a powerful tool to reach a wide audience. There are two main ways that you can introduce your business to the world through Facebook. You can create an actual Business Page or establish a Group around your company or brand. Here are the step by step instructions you will need to get your business noticed on Facebook:
Facebook for Businesses
Facebook Business Page
Approximate time to set-up: 30 minutes
A Business Page allows other users to become fans of your business, contribute to your page, and receive updates that you send. Let’s get started:

Sign in to your existing account and from your home page click on “Advertising” on the bottom. Then click on the “Pages” tab at the top and hit the “Create Page” button. Then follow these steps:

  1. Pick a category
    Remember that this cannot be changed later so make sure you select the best industry available for your business.
  2. Enter your company’s name
    Make sure that it is exactly as you use it on your site to maximize return.
  3. Upload a profile picture
    We suggest you use your logo, a picture of your products or location, etc.
  4. Add your location information
    If you do not have a physical address and are solely an ecommerce site enter general information like “Texas” instead of a full address.
  5. Add content
    You will want to put in as much information about your business as you can- pictures, notes, videos, etc. Make it personal to attract the maximum number of viewers.
  6. Look for networks and applications that may be applicable to your business
  7. Publish the page
  8. Edit settings to target users and establish privileges
    Decide whether you want to have complete control over the page or if you would like those familiar with your business or brand to contribute also.
  9. Update your page regularly

Facebook Group for Businesses
Facebook Group
Approximate time to set-up 5-10 minutes
A Group allows people to join and participate alongside your business as a member of the group. This is best for encouraging a personal connection with viewers. Let’s get started:

When signed in to your personal profile go to your groups by using the search bar in the top right hand corner to find the groups application. Then click on “Create New Group.” Then follow these steps:

  1. Enter your business’ name
  2. Set your network
    We recommend making the group available to all users to reach the widest audience.
  3. Enter a description for your group
    This can either be a description of what your company provides or what you hope to accomplish through creating this group. For instance, instead of saying something like “Volusion’s user-friendly ecommerce software gives you the power to start, grow and manage your online business with ease,” you might say “Volusion wants to hear your feedback about our software’s scalability.”
  4. Select group type
    Most likely you will choose “business.”
  5. Select the sub-category that best suits your business
  6. Enter some “recent news” that viewers may want to hear about
  7. Enter your location information
  8. Upload a picture
  9. Enter your URL
  10. Set your options
  11. Set access for your group
  12. Save
    It will ask you if you want to publish the story on your profile, which you should do so that all your friends can see that the group was recently created.
  13. Invite your friends to join your newly created group
  14. (Optional) You can create an advertisement to announce your group’s creation by clicking “Promote Group with an Ad”
    After designing the ad, setting the targeting (which gives you the approximate reach of your ad depending on your selections) and setting the budget your ad will be ready to go.

-Kate Pierce eCommerce Specialist

2 Responses to “Facebook for Your Business”

  1. Nathan

    Great Post… I barely started using Facebook for my business. It helps allot!

    Thanks
    Nathan Ross

    Reply
  2. Kate

    Here’s another great article from eMarketer on the rise of Facebook for businesses: http://www.emarketer.com/Article.aspx?id=1006996

    Reply

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