Just because you have content doesn’t mean anyone will read it. Instead, you must actively promote your content to receive any exposure. Check out these 9 simple tips to help your content spread like wildfire.
Here’s a secret: Content marketing isn’t just about content.
Think of content like your website – just because you have one doesn’t mean you’ll sell anything. Instead, you have to promote your site through various marketing efforts, whether its email, SEM or social media.
This principle is equally applicable to your content. If you ever hope for your material to make a splash, you have to help distribute it.
Take a look at these 9 simple ways to spark your content into wildfire:
1. Create Compelling Content
People won’t share your content if it sucks. Enough said.
2. Make it Easy for Others to Promote Your Content
Your voice just isn’t loud enough to spread your content across oceans. That’s why you must help others help you share. This is as easy as adding share icons to your blog or website.
Some popular ones include:
By adding these options, readers can promote your content with a click of the mouse. And once it lands in the social sphere, others can view your content and continue sharing.
3. Seed Content to Your Biggest Fans
It’s human nature to crave VIP treatment, which includes exclusive previews. Thus, when you’re in the final stages of a big content launch, reach out to your most loyal followers and provide them a sneak peek. Ask them for feedback and their help in promoting the piece. The idea here is to nurture your fan base by making them feel special.
4. Incorporate Content Into Everyday Communications
Don’t solely rely on social media to promote your content. Try sending an email full of content to your customers or include it in your monthly newsletter. You can also promote featured material on your homepage or various pages of your website. Why not include a hard copy of a content piece with every shipped order? The possibilities are endless, so think of more traditional ways to get content into as many hands as possible.
5. Create Mutually Beneficial Relationships
The cliché of “scratch my back and I’ll scratch yours” is a staple of content promotion. But as is the case with all relationships, they take time to develop. To get started, find influential blogs (try Technorati) and Twitter handles. You can find tons of influencers by performing a Twitter or SocialMention search for keywords related to your content.
Once you identify these influencers, put them into a spreadsheet. Then, promote their content on your channels, comment on their blog posts, and send them emails commending their work. Once an influencer recognizes and appreciates you, they’ll return the favor of promoting your content. By building as many of these relationships as possible, you become available to a whole new army of followers.
6. Ask People to Share Your Content
There’s nothing wrong with begging when it comes to content marketing. Simply asking or enticing others to share your material can make a big difference.
Check out these examples:
- Blog Post: At the bottom, say something like: “What did you think of this post? How do you feel about my point on (insert topic)? Leave a comment below and share!”
- Tweet: Great Insight, Please RT! “9 Simple Ways to Spread Your Content Like Wildfire” http://www.abc123.com
- Facebook: “Like this video to win a chance for a $50 gift card!”
Feel free to get creative with this one – whatever the case; don’t be too proud to ask.
7. Submit Your Content to Social Bookmarking Sites and Article Directories
Many people prefer to receive content via their favorite social bookmarking site, such as Digg, StumbleUpon and Reddit. Thus, each time you publish a new resource, take a few extra minutes to submit your content to these sites. By doing so, you increase your content’s exposure significantly.
Article directories, such as Ezine Articles, are picking up popularity among those conducting research on various topics. Start by locating various article directories, both broad and industry-specific. Then, create an account and submit your content to these sites as well, making sure to link back to your site/blog/etc.
8. Participate in Forums
Forums are full of people looking for answers and information. This presents a prime opportunity for you to utilize your content archive. For example, if I’m selling hot sauce online, I could maneuver through various forums to share recipes and ideas.
My advice is to find 5 forums that are closely related to your content and industry. Then, actively engage with numerous discussion threads to become an authority in that forum. Once people begin to trust your insight, they’ll be more likely to engage with your content.
9. Cross-Promote Every Channel, Every Time
If you’re promoting content across multiple channels, it only makes sense to promote those channels.
Here are some ideas to help boost your presence:
- Add your social icons to the signature of your emails
- Enable a field so customers can sign up for your newsletter via your website
- Place your social icons in the header or footer of your site
- Link to various channels (i.e. blog, YouTube, etc.) within your content
Remember, the more attention your brand receives, the more attention your content gets.
The main takeaway here is to actively promote your content. If you don’t, you’ll never turn your content spark into a flame.
Join us next time when we discuss various ways to measure the success of your content marketing efforts.
-Matt Winn, Online Communications Specialist, Volusion
This article is a part of our Effective Content Marketing for Small Business series. Please check out the other posts and share them with anyone who may be interested.
Effective Content Marketing for Small Business:
Volume One: What Is Content Marketing?
Volume Two: 9 Ways to Get Started
Volume Three: 6 Steps to Create a Content Marketing Strategy
Volume Four: 4 Ways to Break Through the Content Clutter
Volume Five: 9 Simple Ways to Spread Your Content Like Wildfire
Volume Six: Metrics You Can Actually Use
Volume Seven: How to Stay Committed to the Cause