Free Webinar: Marketing Your Online Store – Q&A with the Experts

Join Volusion’s ecommerce marketing experts for a live, free webinar on Wed, Apr 8, 2015 at 12:00 PM CST to answer your biggest questions about online marketing. Our panel will include professionals from SEO, PPC, shopping feed and social media marketing who specialize in ecommerce. These experts work daily with online merchants and have an extensive understanding of how to increase online visibility and conversion for your store.

Have questions? Ask them before the live webinar on Volusion’s Twitter, Facebook or LinkedIn pages with the hashtag #sellmoreonline, or post them in the comments section below. Our panel will address these questions and leave additional time for Q&A at the end of the webinar.

Key topics from this free webinar include:

  • Search Engine Optimization (SEO)
  • Social Media
  • Pay-Per-Click Advertising (PPC)
  • Shopping Feed Management
  • Conversion Optimization
  • Analytics Reporting

Get help with marketing for your online store with real answers from experts in this informative webinar. Seats are limited – reserve your spot today!

Register Now

11 Responses to “Free Webinar: Marketing Your Online Store – Q&A with the Experts”

  1. Dena

    Hello. I’d like to get some traffic to my site and convert customers into sales. My bounce rate is high and people aren’t clicking into the site. 🙁 They are leaving after they get to the first page. I have been reading a few of the various blog posts on how to make my homepage “engaging” with coupons, deals and pop ups, newletter sign up,etc. I will be making those changes soon.
    If you could give me any other information on how to make my site better, that would be awesome! Thanks for your time!

  2. Megan

    Would you kindly share how you did the one click “Add to calendar” for this webinar? It would be awesome to help my customers remember the classes they have signed up for at my shop.

    • Sharanya Srinivasan

      Hi Megan,

      It is a feature in GoToWebinar, the tool we use to host our webinars.

  3. Claudia

    We are part of a coop (True Value Hardware) within our industry that offers DIY and other tutorials on their YouTube channel. I want to beef up our YouTube channel. Would it be a good or bad idea to repost these videos on our YouTube so they are branded with our name rather than taking them to purchase on True Value. Would this hurt us with YouTube/Google/SEO issues?
    Thank you!

  4. todd

    We used Volusion’s PPC marketing and spent thousands of dollars to get a handful of sales. The PPC folks said it was only their job to get people to our site and if the sales weren’t converting that wasn’t their problem. We completely redesigned our site at and have re-launched it but we need to CONVERT our traffic. What marketing strategies can we use to increase CONVERSION and not just traffic?

    • Sharanya Srinivasan

      Hello Todd,

      We appreciate your feedback! Website design, layout and even product categorization can have a huge impact on conversion… and while driving traffic through PPC, SEO and a variety of online marketing strategies is important, converting that traffic is the ultimate goal. That’s why we are dedicating a portion of the webinar on how to convert your website visitors into shoppers. We will have a conversion expert on hand to give advice and answer your questions. Hopefully these recommendations will help you improve your conversion rate. Do you have any specific questions for the panelists about site conversion? Please let us know in the comments below or on the registration page of Marketing For Your Online Store Webinar

      Thank you!

    • David Rothwell

      Todd hi,

      whilst it is absolutely the job of the website to convert clicks into customers, nevertheless it is disingenuous of the PPC team responsible for buying those clicks to claim they have nothing to do with the result you experienced. It’s your money they’re spending, and they have a responsibility to see you get paid.

      What if they were bidding on terms which were too general? And not faithfully representing your landing page offers in their ad text? And not bringing visitors to the right product page?

      You’ve also got to consider your own offers. If your visitors just won’t pay your prices for whatever reason, then all the qualified traffic in the world won’t make any difference.

      I explain all this in great detail in my Amazon book “The AdWords Bible for eCommerce – How to Sell More and Earn More with Unlimited Budgets”.

      Have a look inside on Amazon

  5. Karen Hackett

    Will be on vacation and away from computers on April 8. Will there be a repeat? Or will it be available online later?

    • Sharanya Srinivasan

      Hello Karen,

      After the live webinar, we will be posting the recording on the blog within couple of days. If you sign up for the webinar using the “register now” link, you will get an email notifying you when the blog post is live.


  6. MarQuita Jones

    I am looking to increase sales to my website.

    • Sharanya Srinivasan

      Hi MarQuita,

      If you have any specific questions about any of the marketing channels, please ask us here and I will pass it on to the team. Also, if you could tell us something more about your store and industry, that would be helpful too.



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