Didgeridoo Breath Turns Passions into Profits

Didgeridoo Breath is a Volusion customer based in Australia, selling traditional Australian didgeridoos. Read on to learn about their success story.

Based on friendship and a common passion, Tony Colley and Matt Reed made the decision to quit their day jobs and open Didgeridoo Breath. Vowing that “this was the best move they’ve ever made in their entire lives,” the team now teaches people across the globe to play and enjoy the Didgeridoo. But to turn their passions into profits while reaching a global audience, Didgeridoo Breath knew they needed to build their presence online.

  • Goals:
    • Find an affordable, customizable, and powerful ecommerce solution that maximizes  return on investment
    • Find a robust CMS system and merchandising tool to streamline business operations
    • Find a solution that includes a wide variety of functionality, including bulk import facility and a customer/order database
  • Results:
    • 100% increase in sales in the last 12 months
    • Received a competitive edge within the online community
    • Improved customer communication and business efficiencies though an inclusive CRM system
    • Manage content through a user-friendly CMS system
    • Increased productivity, scalability and profitability
    • Reduced website design costs

Didgeridoo Breath

Evolving from a small market stall in January 2002 to a booming business in Fremantle, Western Australia, Didgeridoo Breath specializes in teaching and selling Didgeridoos. Among the incredible variety of Didgeridoos and Didgeridoo accessories, they also offer music, lesson CDs and DVDs, bags, African Djembes, and Native American Flutes.

The Challenge
Tony and Matt originally worked with an expensive custom built website with a very limited solution that lacked customization,  bulk import capabilities, and a customer database. They needed a system that was rich in ecommerce functionality and were prepared to spend between $10,000 and $20,000 AUD to get it. However, after researching potential solutions, their options were very limited. After speaking with many web development companies, gradually increasing their budget, and running into dead-ends, they were desperate to find the right solution. Twelve months flew by and they were on the verge of giving up.

The Solution

After much disappointment and frustration, Tony and Matt found Volusion through an online search. It “ticked all the boxes, exceeded their expectations, and cost a fraction of the price.” Launched in February 2009, the transition to Volusion went smoothly and was stamped as a success.

Volusion offers the following features and benefits that were critical to the success of Didgeridoo Breath:

  • Full Customization – Volusion works with Didgeridoo Breath to implement a high-end design that is catered to their specific needs.
  • Integrated SEO: Site is completely search engine optimized resulting in top-ranked Google pages.
  • Out of this World Support™– The 24x7x365 live support has been an invaluable resource for Matt and Didgeridoo Breath. As questions arise, Volusion‘s representatives are ready to handle and explain any issue quickly and thoroughly.
  • Marketing Toolbox – Increasing their sales through savvy marketing efforts, Didgeridoo Breath takes advantage of Volusion’s Marketing Tools. From creating enticing coupons, to notifying their customers when products come back into stock, communication with their customers is easy and effective.
  • Stringent Security – Data is secured against theft or manipulation with integrated IP blocking, 24x7x365 surveillance and advanced encryption. PCI/CISP certification also ensures maximum protection of card-holder data. Volusion provides Didgeridoo Breath with a guarantee that their customers’ credit card information is securely collected, protected and stored.

The Outcome

Exceeding all expectations, Didgeridoo Breath is thrilled to announce a 100% increase in sales over the last 12 months and overall increases in business efficiencies. Still going strong, they expect another revenue increase of 30-50% within the next 6-12 months.

Switching to Volusion provided a solution that has enabled Didgeridoo Breath to easily build, manage and grow a successful online presence.

“As small business owners, we need the right tools to get the maximum benefit for the time we invest. Volusion is our most powerful online marketing tool!”

“Volusion gives us the competitive edge needed to succeed in the online industry.”

“We needed an affordable but powerful ecommerce system that was scalable and allowed us to grow. Volusion was the best and incomparable solution to this problem and offered an incredible value for the money.”


Happy selling!
– Caroline Lim, Marketing Associate



Try Volusion's award-winning ecommerce software to build your online store and sell products. Volusion merchants have generated over $21 billion in sales, that's 4x more sales than our competitors' merchants.

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