Looking for an inexpensive way to improve your marketing strategy? Add a blog to your online business! Blogs allow you to reach a vast global audience with minimal monetary cost. These days, popular free services give you the opportunity to create a stylish platform to connect with your customers and start conversations about your products – no HTML skills needed.
Whether adding a new blog for the first time or looking to integrate an existing blog into your Volusion store, we’re here to help you! Read on to find the answers to common questions about Volusion and blogging.
Can Volusion Host My Blog?
While it is not possible to host blog software from within your Volusion store at this time, it’s very easy to create a link to an external blog. The two most popular blog tools among Volusion users are WordPress and Blogger.
Many of our customers create a separate subdomain for their blog. For example: blog.MyVolusionStore.com.
How Do I Create a Subdomain?
If Volusion is your domain name registrar (i.e. you bought the domain name from us or you bought it elsewhere and had it transferred over to us), go to my.volusion.com and submit a ticket for technical support requesting that we create the subdomain for you – we’ll be happy to help!
How Do I Add a Blog to my Volusion Site?
The easiest way to create a link to a blog is to create a new category that will appear on a navigation menu of your choice. While you are in the category record, under the Advanced section, you will see a field called Alternative URL. You can fill in the url of your blog page in this field.
The other option is to hyper link your blog page within a field that is compatible with HTML code (such as the product description field, or the category description field). Just place this code in the description field:
<a href=”http://www.DomainNameForBlogSite.com/PageName.html”>Type the text of the link here</a>
For example: <a href=”http://www.Blogger.com/TheBestBlogEver.html”>Read The Best Blog Ever … If You Dare</a>
Use the CHECK IT acronym
Now that your blog is set up and integrated with your Volusion store remember to “CHECK IT” with these blog basics:
- Connect with your audience on a personal level
- Help readers to understand your brand better
- Edit your posts to make sure they are clear, concise and spelled correctly
- Create value- let your blog supplement other areas of your online store’s marketing efforts
- Know your readers and what will hold their interests
- Inform your audience – help readers to learn, don’t just sell to them
- Take risks – don’t try to be everything to every reader
If you need some more help with the technical aspects of integrating a blog with your Volusion store or you have any further questions feel free to contact our friendly support team. If you are interested in discussing blog best practices or need some blog advice, asking our community of Volusion users on the forums is a good place to start.
-Kate Pierce, Volusion