6 Simple Techniques to Reduce Abandoned Carts

What is the most obscene word in ecommerce? Abandoned carts.

Nothing is worse than watching a shopper scurry away from a sale. That’s why knowing how to reduce abandoned carts is a great way to boost revenue and limit frustration.

Check out today’s video to catch six simple techniques to reclaim your carts.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

3 Responses to “6 Simple Techniques to Reduce Abandoned Carts”

  1. mike

    I’m happy I finally found something on this topic but sadly these ideas dont work for me. I am still getting tons of abandoned carts and tons of shoppers who are not adding items to the cart but are spending lots of time on the site. My prices are very competitive and in most cases the lowest in my market.

    As you can see from my site I have already instituted many of these ideas except for up front shipping which will not work since I use live calculations.

    I really could use some help.

    • Matt Winn

      Hey Mike, sorry to hear that you’re still having difficulties. Keep in mind that abandoned carts are indeed just a part of selling online, so don’t fret too much when you see some. Oftentimes, abandoned carts come from search engines crawling your site – check out this article (//www.volusion.com/ecommerce-blog/articles/why-so-many-abandoned-carts/) for more information on that regard. If you’re not able to convert sales, you may take a look at the navigation or your site or some of your product merchandising – are you getting customers where they need to be, and just as important, are you showing the benefit of your product beyond the low price? Hope this helps! -Matt

  2. juan

    within the volusion framework how do we make sure that the shipping cost is displayed prominently to reduce abandoned carts?


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