If you’re thinking about listing your products in Comparison Shopping Engines like Google Product Search, check out these five tidbits to make the most of your efforts.
It’s a shame that shopping feeds are often overlooked by small online business owners.
Consider the following:
- Shopping feeds influence 50% of online shopping decisions
- 94% of online shoppers invest time to find the best price when making a purchase
- 65% of online shoppers spend 15+ minutes comparing products on shopping feeds before purchasing
Listing your products via shopping feeds on comparison shopping engines like Google Product Search, Nextag, Shopzilla and Pricegrabber opens your online business to a pool of millions of shoppers who otherwise may never find your website through a basic Google search.
Whether you decide to do it yourself or utilize shopping feed management services, here are five things you should know before getting started:
1. The quality of your data feeds is critical
If you want to make an impact, make sure your data feeds are spot on. Consistently submitting accurate, comprehensive and properly formatted product feeds to shopping engines will ultimately result in better exposure for your products in the long run. While this may take some time to get a hang of, it’s definitely worth the work.
2. Promotions can give you an edge over the competition
Users of shopping engines are looking for the best deal possible. To help stand out from the crowd, you can utilize dedicated sections in shopping engines for coupons, promotions and free shipping offers. Taking advantage of promotional features on these sites can help separate your products within a cluttered marketplace.
3. High quality images are awesome
According to Amazon, product ad listings that have high-quality images experience drastically improved performance, increasing page views by 60% and product orders by 25%. Clearly, images make a difference. To take advantage of this, note that best practices dictate that image size should be at least 400×400 pixels, and images should be hosted on the same domain.
4. Data freshness matters (so don’t be lazy)
Shopping feeds take work, so don’t think you can submit your products and never touch them again. Not only do shopping engines favor regularly updated feeds, overall shopper experience will be enhanced if a feed conveys accurate product and pricing information. This is particularly true during peak shopping seasons when inventory changes rapidly, or if you’re in a highly competitive market where product prices fluctuate and promotions are common.
5. Shopping feeds are just one piece of the marketing puzzle
Don’t put all of your proverbial eggs in the shopping feed basket. While a solid campaign can certainly achieve an increase in qualified site traffic and sales, it’s important to continue focusing on other online marketing efforts, such as email, SEO and social media.
In a digital world filled with price conscious consumers, shopping feeds offer a great opportunity to expand your online presence, but only if done carefully. So whether you trust an expert to manage your shopping feeds or go it alone, make sure you enter the arena with some extra knowledge in your pocket and the patience to make it happen.