5 Ideas to Convert More Online Holiday Sales

Are you ready for the biggest selling season of the year? From marketing to email to site design, there are lots of steps you should take to prepare yourself for the coming weeks of holiday shopping.

But getting customers to your site isn’t enough: instead, you need to make sure that shoppers will actually make a purchase once they get there. After all, what’s the point of spending all that time and effort in prepping if you don’t make any money out of it? To help you convert more sales this holiday season, check out this video for some simple tips that will have you hearing sleigh bells ringing all the way to the bank.

Still need help with getting holiday-ready? Our expert support team is here for you!


Try Volusion's award-winning ecommerce software to build your online store and sell products. Volusion merchants have generated over $21 billion in sales, that's 4x more sales than our competitors' merchants.

7 Responses to “5 Ideas to Convert More Online Holiday Sales”

  1. Amin saleh

    Thanks indeed for the post, very useful tips for those who want to sell online.

  2. tara Forrer

    How do I give my customer multiple ship to options, so if they buy my holiday gift boxes say 2 or more, they can enter multiple ship to addresses for sending their gifts? more of an incentive if I give them a discount of some sort for a larger minimum purchase.

    • Matt Winn

      Hi Tara, thanks for the question. Unfortunately the Volusion platform currently doesn’t allow for multiple “ship-to” addresses, but I’ve submitted a feature request on your behalf to our Product team for consideration in future releases. You can, however, provide a discount upon a minimum purchase to help drive up your average order values. Thanks!

  3. Joel Klose

    Hi Matt,
    New to Volusion – really appreciate the “to the point” 2 minute Tuesday video’s – With 15 NYC markets and the farm time to learn is limited and these video’s really are a help.
    Best Regards,

    • Matt Winn

      Hi Joel, welcome to the Volusion family! Glad that you find the videos useful – best of luck with your new endeavor.

  4. Craig Schuster

    Great piece as usual.. google is at it again with shopping feeds right at xmas time.. they are requiring “shipping weight” to be in feed.. all products on volusion require a “weight” for live calculations but does that translate to “shipping weight” in the feed… Here is google info: “Starting on November 5 2013, we’ll begin verifying that all accounts using the ‘Carrier-calculated’ shipping option are including ‘shipping weight’ values for each item. Items using the ‘Carrier-calculated’ shipping option that do not include ‘shipping weight’ values will generate errors during insertion and the items will not be eligible to display in Google Shopping.

    In order to prevent disruption to your Product Listing Ads, you’ll need to make one of the following updates to your account or items:


    • Matt Winn

      Hi Craig, thanks for watching! Yes, Google has indeed requested changes regarding their shopping feeds, and we’re quickly working to ensure that the update is available to you as soon as possible, including the “Shipping Weight” attribute. Stay tuned to our Release Notes for more details. Thanks!


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