At this point, you’ve probably knocked out a good part of your holiday shopping, or at least finalized your list. But between Uncle Lenny and Aunt Betsy, did you make remember to add your online store to the gift list?
Think about it: your ecommerce site has been there for you all year long, offering you the chance to unleash your inner entrepreneur, all while serving as the vehicle for your business’ growth. Fortunately, none of the gifts I’ve got listed for you cost a fortune – instead, consider them as stocking stuffers to help make a big impact on your store in a small package.
Check out this list, and check it twice! From me and the entire Volusion team, we wish you and yours the happiest of holidays!
And of course, happy selling!
-Matt Winn, Volusion
Here’s the transcript if you’d like to read along:
Hi, everybody! My name’s Matt, and I’m the Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster your online success.
First of all, let me extend to you a very happy holidays from myself and the rest of the Volusion team. And you should probably be saying “Happy Holidays” to, yes, your online store. Why? Because it’s the gift that keeps giving to you and your income all year round.
So to celebrate the end of the year and the ushering in of 2013, it’s time for you to give back to your store by getting these five holiday gifts for your ecommerce site.
The first present that you should put under your tree is the gift of a third opinion, and that’s through user testing. Don’t be overwhelmed by this. There are lots of online resources where you can pay people to virtually user test your website. This is a really great way to make sure that you have a fresh perspective going into the New Year so that you can make changes that really impact your site for the better.
Speaking of gaining insight into your online store, the second gift that you should give is more data. If you’re just blindly making decisions and going by your gut as to what’s working and what’s not, stop doing that. As you go into the New Year, make sure that you’re checking all of the insights you can. One of the best sources for this is Google Analytics. So make sure that everything is set up to measure your site’s performance and then base your decisions off of that data.
Thirdly, look towards opening a Pinterest account for your online business. Especially for an industry like food, accessories, apparel or really anything that’s mostly aspirational, Pinterest is a great way to extend your product to a brand new platform with lots of new people. So get out there and give the gift of pinning.
Number four on your holiday wish list, start working with product videos. This is a really impactful merchandising tool to really showcase your products. Invest in a camera, make sure you know how to use it, and start showing off your products in an interactive format.
Last, but definitely not least, the best gift that you can give your homepage is an interactive slideshow so that people can really interact with your products and your deals. Whether you do it yourself or you hire someone else to do it for you, putting together a great looking slideshow will really steer people in the right direction as soon as they get to your ecommerce site.
Keep these investments and these tasks in mind as you enter the New Year. This is a great way to give back to the ecommerce site that’s given you oh-so-much.
Again, from me to you, happy holidays. And more importantly, happy selling.