5 Facebook Posts that Changed the Game

Everywhere you turn, someone is giving you a tip or two about how to improve your business’s Facebook page. And while that information can be incredibly valuable to you and your organization, we know that there’s a lot of truth to the old saying “seeing is believing.”

With that in mind, here’s a look at five companies that generated record-level engagement with customers through a single Facebook post. Continue reading to learn how you can create a similar sensation with your Facebook fans.


You don’t have to be as big as Coca-Cola to make a great Facebook post like this. It’s really easy – creating topics that are simple and lighthearted is a great way to keep customers interested in your product. The simpler the topic, the more likely a fan will engage with the post.

Sweet Leaf Tea

Don’t be afraid to hold a poll just like Sweet Leaf Tea. Ask questions about a specific product line or color palette you think fans might be interested in. This is a great way to collect valuable data about your customer base, while still encouraging participation.

When interacting with customers on your Facebook page, it’s important to create a smooth and seamless experience. If you make your fans feel like they’re working instead of having fun, your chances for engagement will significantly decrease.

Red Bull

Red Bull is remarkably good at keeping its posts both timely and relatable – who doesn’t enjoy a little fun with their favorite brand? Make your Facebook page a place where people in your online community can come to de-stress, cut loose and be reminded of just how spectacular your brand is.

Black Swan Yoga

It’s important that you find a way to keep your Facebook posts relevant to your trade, as well as entertaining. Using humorous or eye-catching photos from sites like Pinterest or Instagram can help spruce up any fan page. More importantly, Facebook’s algorithm is now configured to rank photos higher than simple text status updates, so the more photos you upload, the more likely your fans are to see your content and engage with it.

Mail Chimp

This one is a no brainer. Much like Mail Chimp, it’s a great idea to make important product announcements via Facebook posts to get your customers excited about updates or additions to your business. Another option is to make Facebook-specific announcements to help boost fan page loyalty. By revealing news exclusively on your Facebook page, you’ll excite existing fans and create new ones.


Ready to create game-changing Facebook posts?

Feel free to share your comments or questions in comments section below and the social team will be happy to get back with you.

Happy selling!
-Lauren Hill, Volusion


Lauren Hill is Volusion’s Senior Video Production Specialist and a regular contributor to The Ecommerce Insights. Always eager to learn and grow, Lauren’s background includes positions in film, social media and marketing. Though video production is her primary focus, she also really likes assorted jellybeans and animal-shaped balloon hats. Lauren is a graduate of The University of North Texas and holds a BA in Journalism and Public Relations.

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