5 Best Practices for User Testing Your Website

It’s no secret that a lot of online business owners design their site on what they think is best – since we know our products and customers better than anyone else, we know what’s best, right?

Not necessarily.

To help make your site the most effective, navigable and prepped to convert, it’s helpful to know how users actually interact with your website. The practice of doing so is known as user testing, which is a process in which you bring new visitors, or testers, into an environment where they tackle specific tasks in relation to your site.

The idea here is to learn how people are truly working with your site so that you can find issues, make improvements and see how they affect your overall conversions. While this seems like an easy task, there are some important elements to keep in mind before getting started – pay close attention, because today I’ve got five major things to keep in mind before leveraging any effective user test.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

2 Responses to “5 Best Practices for User Testing Your Website”

  1. Robert

    With regard to a UK based company using Volusion, is it possible to configure Volusion to recognise business and non-business customers and apply/calcukate the correct Value Added Tax (VAT) addition to the sale, based on (1) whether the customer is a business or non-business and (2) whether the customer is UK based, EU based or outside EU (International).

    Thank you for your assistance.


    • Matt

      Hi Robert, would you mind reaching out to our Support team on this one, if you haven’t already? They’ll be better equipped to handle this one for you. Thanks!


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