5 Basic Website Metrics Everyone Should Know

While it’s easy for us to launch a website and hope that it’s performing well, it’s also a very bad idea to do so. Just like with a retail shop, you need to know where customers are coming from and what compels them to purchase.

Fortunately you can do so with a basic understanding of website metrics, also known as web analytics. Using a free tool like Google Analytics is a great start to better understanding website performance, which is the first step to optimizing your site to better meet customer needs. While the metrics presented in today’s episode are just the tip of the iceberg, they help paint a much clearer picture of what happens when visitors arrive to your online store.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

8 Responses to “5 Basic Website Metrics Everyone Should Know”

  1. Christine Coleman

    How do I check traffic and is there an extra charge having google to direct traffic to my site?

  2. Michael Kawula

    The eWay Team, Thanks for the comments. The odd thing though is that Google Base Traffic is hitting the same pages that our PPC, Shopping and Organic traffic is though the results are so different. Things that make you go hummmm. Thanks again!

  3. Michael Kawula

    Always love your comments. What do you think is a reasonable bounce rate number? For Paid traffic, Shopping sites & Natural we average in the low 50%. For Google Base (No longer soon 🙁 ) we average 75%. Thoughts?

    • The eWAY Team

      A bounce rate of 75% could mean that a large number of visitors are coming to your site by mistake.

      To reduce it, we would recommend reviewing your tags to ensure that search results are clear about what you do, checking the content of your landing pages for irrelevent keywords, and ensuring that your landing pages don’t contain elements which are putting people off (e.g. broken image links).

      Kind regards,
      The eWAY Team

  4. Tom Craton

    So, where do I go to find all 5 metrics?

    • Matt

      Hi Tom, you can find these pretty easily in Google Analytics. Most of them are listed on your dashboard, while the others can be found be selecting the appropriate tab on the left hand navigation. Thanks for watching! -Matt

  5. Jeff White


    manager is spelled as manger on this page


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