While it’s easy for us to launch a website and hope that it’s performing well, it’s also a very bad idea to do so. Just like with a retail shop, you need to know where customers are coming from and what compels them to purchase.
Fortunately you can do so with a basic understanding of website metrics, also known as web analytics. Using a free tool like Google Analytics is a great start to better understanding website performance, which is the first step to optimizing your site to better meet customer needs. While the metrics presented in today’s episode are just the tip of the iceberg, they help paint a much clearer picture of what happens when visitors arrive to your online store.
-Matt Winn, Volusion