4 Earth Day Principles to Improve Your Online Business

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In today’s Volusion blog post, we discuss various principles from Earth Day that you can use to improve your online business.


Today is the 40th anniversary of Earth Day. You know, that one day of the year where we stop to think about saving the planet, but don’t really do anything about it? Fortunately, whether you’re the greenest person on Earth or enjoy tossing empty water bottles down the street, there are several lessons from Earth Day that you can apply to improve your online business all year long.

Ready for an onslaught of clichés? Let’s go.

Recycle, Reduce, Reuse. Often times we get caught up in crafing ‘the next big idea’ or creating the most innovative way to stand out from the crowd. What we frequently forget, however, is to remember our past successes. Did you run a Mothers’ Day promotion last year that boosted sales by 10%? Recycle it, reuse it, and reduce the time you spend reinventing the wheel. Or as they say in my neck of the woods, “If it ain’t broke, don’t fix it.”

Do more with less. This one’s a no-brainer, but we often think that we need to add more things to our plate to grow our business. This isn’t always the case. Here’s a few things you can do to live by this mantra:

  • Do more with less time. When you’re making a to-do list, only list projects that you can accomplish that day. You’ll be more productive and actually get things done instead of worrying about the huge list in front of you.
  • Do more with less money. Look for small things to trim your expenses. This could include making your own coffee instead of buying it, opting for less expensive office supplies and yes, even installing eco-friendly light bulbs in your workspace. The savings will eventually add up.
  • Do more with less effort. Don’t be afraid to delegate work to others. It’s understandable to want to have your spoon in all of the pots, but you can focus on completing higher priority tasks by asking for help on others. You’ll be surprised at how this will help reduce your stress.

Protect endangered species. Always run reports on your products to see which are performing the best in terms of sales. It’s equally important to see which products in your online store aren’t faring as well. Once you identify these stragglers, consider why they aren’t selling. Perhaps you’re not promoting these products well enough to a niche market. Look into the blogosphere to find conversations about your low-performing items and reach out to those who would be interested in them. Perhaps an extra push can pull these products out of the endangered category and into your featured products list.

We’re all in this together. Reach out to potential collaborators and partners to help extend the reach of your online business. This is all about establishing relationships, returning favors, and being nice. Yep, being nice will get you a lot further than playing hard ball all day. So get out there and extend your network.


And while you’re at it, try a few things to help the environment. Reduce the amount of paper you use, try telecommuting, place a recycling bin in your office, and limit your electricity usage. Not only will you help save the planet, you’ll save some money too.


Happy (and eco-friendly) selling!

-Matt Winn, Marketing Associate


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Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

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