Trying to ramp up your social media efforts, but not getting the results you want? Maybe you’re not using the right platform.
Although Facebook, Twitter and Google+ have stolen the spotlight, that doesn’t necessarily make them right for your online business. To give you more options, check out these three powerful platforms that are making a splash in 2012. Why knows? Maybe they’re your golden ticket to social media success.
As one of the top ten most visited social networks of 2011, Pinterest is quickly on the rise to social media superstardom. This image-based tool lets you organize things you find online into virtual pinboards. Users have the ability to repin, like and comment on your images to instantly spur communication.
So why should you be on Pinterest? For starters, it’s a great place to post product images and build relationships with potential customers. The great thing about Pinterest is that it often feels less like direct advertising and more like fun, so “pinners” are more inclined to engage with your brand.
You can also organize pinboards to show off various aspects of your business, including: company culture, new products, and other things that inspire you. With Pinterest, it’s easy to see howthe marketing possibilities are endless with the right product.
Quora is an online resource where you can connect with real people to find specific information. It works through a simple question and answer system. You post a question and then individuals from various industries, backgrounds and viewpoints offer their answers, providing you with a diverse range of insights.
While Quora has many benefits as a fact-based system, the true benefit lies in its ability to quickly provide opinion-based answers. While it’s generally frowned upon to blatantly market on Quora, using it to answer questions regarding product development or promotions is fine. Additionally, by examining the profiles of those who answer your questions, you can see who’s actually interested your products or services.
With over 12 million users, this blossoming service focuses entirely on user-generated images. Instagram provides basic editing tools to give images a unique, and often, retro feel. Creative businesses can use Instagram to showcase their products and connect with the community at large. Much like Twitter, you can follow other users to spark two-way communications.
Because Instagram doesn’t offer business-oriented architecture (like a Facebook page), it’ll take some personal creativity to make marketing efforts work. That being said, the beauty of Instagram is showcasing your products here will seem much more personal, helping to humanize your publicity efforts.
These three services are becoming more and more popular, gaining legions of fanatical users every day. If you strike while the iron is hot, you’ll potentially have a great chance to make effective connections while maximizing your social footprint.
Already using one of these social media platforms? How’s it working out for you? Share with us here!
Lauren Hill, Social Media Associate, Volusion