3 Quotes That Will Rock Your Social Media World

If you think you’ve got social media down to a science, think again. Check out these three incredible insights to take your social presence to the next level.

Let’s face it – after launching your social media channels, it’s easy to put your efforts on cruise control.

You know the routine: wake up, check comments, delete spam, tweet something, post a blog, share to Facebook, blah, blah, blah.

As long as you’re adding more fans and followers, everything’s gravy, right?

Wrong.

After listening to some incredible experts at this year’s South by Southwest Interactive, I’m excited to open my notebook (I was the only person taking notes without an iPad) and share three quotes that completely changed my perspective on social media.

 

“If you only show, they will only look.” – Farrah Bostic@farrahbostic

This snippet of genius perfectly defines the interaction between customers and the content you share. Just think – if all you do is post a picture to Facebook, your fans will take a look, and that’s about it.

In other words, if you’re just broadcasting content, your audience can only consume it, which doesn’t do much for building a community of engaged advocates. To take things to the next level, focus on content that enriches your customers’ lives. From there, give them a reason to interact with you, whether it’s by asking them to leave a comment or throwing in a contest.

With all of your content, encourage customers to move from passively viewing to actively engaging – this will do wonders for your social media presence.

 

“There is no trust without intimacy.” Eric Fisher, @fishofthebay

I literally had to put my pen down after hearing this one.

Eric was discussing how human psychology impacts how we interact on social media, and he showed a graph that showed a direct correlation between trust and intimacy in all aspects of our lives.

Regarding your social efforts, it’s important to establish trust with your fan base. Why? Because people buy from those they trust. To build trust through social media, start making personal connections with your customers. Avoid the temptation to be a faceless, corporate brand – instead, expose your personality, sign your tweets and comments, and let people know that there’s a real person behind your website.

Moving forward, stop focusing on how to get “likes” and focus on how to get fans to like you.

 

“Being boring is much worse than being off-brand.” Farrah Bostic, @farrahbostic

Sometimes you just have to shake things up a bit. Instead of beating your audience over the head with the same content, try something out of the ordinary.

Admittedly, this is easier said than done, especially if your brand is in a stodgy industry that isn’t known for having fun. You have to realize, however, that no matter what you’re selling, your customers are people, and people like to be entertained and provoked.

To get started, try creating content about something beyond your product. Experiment with racier headlines, tap into pop culture or take a stand on an issue facing your industry. (Of course, you never want to post anything offensive or inappropriate, so do this with caution.)

At the end of the day, don’t be afraid to step out of the box and grab some attention – with so much clutter on social, it’s important to stand out.

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Pretty awesome insights, aren’t they? Anytime you feel yourself falling into a social rut, use these ideas to help break out of the norm. Not only will you feel rejuvenated, your fans will have a reason to re-engage with you.

And that’s always a good thing.

Happy selling!
-Matt Winn, Social Media Manager, Volusion

About 

Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

4 Responses to “3 Quotes That Will Rock Your Social Media World”

  1. Conrad Moore

    Hello Matt,

    I love what you have put above, and all three quotes really ring bells for me, because at some point whilst attempting to get my head around Social Media and Marketing, I have been continuously asking myself all three questions. How do I come up with new material for my site on a regular basis?! How do I keep an online presence where visitors are wanting to return my site daily or more, where it isn’t dull and lifeless?! how do I persuade people to trust me, who don’t know me?! And whilst you have confirmed that these very questions I was asking myself on an hourly basis are valid, I always had that element of self doubt running through my mind, and that the words “NOOOO! Conrad who are you kidding you are going down the wrong path, thinking like that”. were going through my head. It Just goes to show that people underestimate what they are really capable of. Which is why I have taken the decision to set up a business through Volusion

    Thanks Matt!

    Kind Regards,

    Conrad Moore

    Reply
    • Matt

      Hi Conrad,

      Glad you liked the article! Unfortunately in the world of social media there are typically more questions than answers, but the best way to figure out what works and what doesn’t is to have the courage to give things a try. If you think it’s a good idea, go for it! And if it doesn’t work, at least you learned, right? Best of luck with your social media marketing efforts, and all the best with your new Volusion store! Let us know if there’s anything we can do to help.

      Best,
      -Matt

      Reply
  2. Damian

    You pretty much right ! ! ! I’m not sure why but I haven’t seen my store on face book unless I post a comment and the url is high light in blue.

    Reply

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