“Content” means all data, graphics, links, photos, music, sound, messages, videos and other data used in the Custom Work Product.
“Custom Work Product” means all HTML files, Java files, graphics files, animation files, data files, technology, scripts and programs, both in object code and subject code form, all documentation and any other deliverable prepared for You by Us in accordance with the Statement of Work (defined below).
“Customer Work Product” shall not include any Generic Modules, Third Party Content (as defined below) or any of Our Technology.
"Generic Modules" means discrete computer program subroutines that are not specific to the functions of the Custom Work Product but are useful generally in Our business and that are designated as "Generic Modules" in writing signed by both parties.
"Intellectual Property" means intellectual property or proprietary rights, including but not limited to copyright rights, trademarks, moral rights, patent rights (including patent applications and disclosures), rights of priority, mask work rights, and trade secret rights, recognized in any country or jurisdiction in the world.
"Our Technology" means any and all software, applications, tools, technology, Intellectual Property, know how, algorithms, procedures, techniques and solutions that We have already developed or that We license from a third party and that are incorporated into or used in the design, development, testing, hosting and distribution of the Custom Work Product, together with any improvements thereon.