How to Start Your Own T-Shirt Business

The t-shirt is a timeless wardrobe element; it's both classic and casual, and also makes a great canvas for displaying anything — primarily the wearer's personality and aesthetic sensibilities! That's why selling t-shirts online has become such a popular way for entrepreneurs of all kinds to make money. Starting an online t-shirt business is a great and inexpensive way to either get into online selling or continue to build your ecommerce empire.

Why Starting a T-Shirt Store is a Good Idea

Starting a t-shirt store will be work; there's no way around that. It requires your time and dedication, especially during the start up phase. But if you are self-motivated and enjoy a challenge, it is a fantastic opportunity. For starters, you can make a lot of money selling t-shirts! How much? That depends on your goals, the initial capital you're investing and your willingness to work hard. It also allows you to make your own schedule — you can work as often or as infrequently as you like. You can also take time off any time you like! You're the boss.

Another bonus is that you will learn. You can learn as much or as little as you want. If you want to get into custom screen printing and heat pressing, you can learn all about new methods of creating cool shirts. You will also learn about ordering from suppliers, inventory management and finding great deals on comfortable shirts. Running a t-shirt store is also very simple in the sense that the learning curve is pretty basic: the more you know, the better you'll be at it.

Ideas for T-Shirt Stores

When you're deciding what type of t-shirt store to open, there are a few factors to keep in mind:

  • Niche: The more specific you are about what you sell, the more you'll stand out and attract the audience you want.
  • Design: Most people who are buying t-shirts online are looking for graphics, slogans and other types of designs that reflect their interests and personality.
  • Quality: Forget the stiff, scratchy cotton — you want the fabric you use to be high-quality.
  • Brand: Making sure that your brand is strong and compelling is important when it comes to attracting customers.
  • When it comes to ideas for the actual shirts, the possibilities are endless! Here are a few to consider:

    T-shirts for startups and businesses

    Clothing associated with brands is a great way to advertise a company and also for consumers to proudly display the brands they love. With the right licensing, you can make t-shirts advertising different types of companies.

    T-shirts for sports and fitness

    Sports lovers, athletes and fitness buffs love to wear t-shirts. You can design shirts around a particular theme, such as hockey graphics, or shirts with motivational quotes, etc.

    Popular sayings and slogans go a long way in the t-shirt world. Printing a simple phrase like "I'm kind of a big deal" or "Haters gonna hate" is super simple and also an easy way to draw people in and browse through your collection.


    What You Need to Start a T-Shirt Business

    You don't need a lot to start a t-shirt store!

    First of all, you should choose which ecommerce platform you're going to use. Volusion is a great choice because of it's simple, intuitive interface and it's robust functionality. With Volusion, you can check out the t-shirt printers/dropshippers that are available and choose one right from the platform. Decide on one that offers seamless integration, a good selection of shirts and pricing that's within your budget. Then you have to create and upload your designs. You can hire a designer to do this work or, if you're skilled enough, do it yourself.

    The other option is for you to purchase shirts online and print them yourself, which is much more labor-intensive — but can also be fun!

    How to Market a T-shirt store

    Now that you're ready for business, you want to get customers rolling in. Social media is a great way to do so. You can use Instagram to upload photos of your t-shirts into a business account and get followers. The same goes for Facebook, Twitter, Pinterest and more. Try to narrow down which platforms your audience might use the most. Word of mouth is also a great way to generate interest. At first, you might want to offer contests and giveaways to get people talking about your business. Also, don't forget that wearing your own products is a great and free form of advertising!

    Starting an online t-shirt store can be a fun and profitable venture. With these tips, you can get started on your plan today and get online selling t-shirts in no time.

    Have any questions about starting a t-shirt store? Ask them in the comments!