Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy
Sean O'Connor

Sean O'Connor

Sean O’Connor is a former Senior Search Marketing Specialist at Volusion.

23 posts
Digital Advertising

How to Segment your Google Shopping Campaign

Segmenting marketing campaigns is all about ways to view, optimize, and use advertising data — taking one campaign strategy and breaking it down into smaller, bite size pieces to gain actionable insight. In this article, we're going to go over some common segmentation strategies for a Google Shopping campaign

Sean O'Connor Sean O'Connor