Search Engine Optimization (SEO) is the lifeblood of ecommerce success. With more consumers starting their shopping journeys on search engines, a strong SEO strategy ensures your store is not just online—but easily found.
At Volusion, we empower merchants with the tools they need to grow. Whether you're just starting or looking to refine your strategy, here are seven practical tips to improve your store’s SEO and drive more organic traffic.
1. Optimize Product Titles and Descriptions
Each product page is a new opportunity to rank on Google. Use relevant, high-intent keywords in your product titles and descriptions. Think like your customers—what would they type into the search bar?
Pro Tip: Include color, size, model numbers, and other specific details in titles to match long-tail searches.
2. Use Descriptive, SEO-Friendly URLs
Avoid default URLs like /product123 and instead use something like /blue-leather-crossbody-bag. This not only helps search engines understand your page but also builds trust with shoppers.
Volusion Tip: Use our built-in SEO tools to customize your URLs and meta tags.
3. Leverage Alt Text for Images
Every image on your site should include descriptive alt text. This improves accessibility and helps search engines "see" your product images—critical for ranking in image search results.
4. Create Unique Content Across Pages
Duplicate content—especially copied manufacturer descriptions—can hurt your SEO. Instead, write unique product descriptions and category page content that reflect your brand voice and value proposition.
5. Improve Site Speed
Search engines and shoppers love fast websites. Compress images, reduce redirects, and minimize code to improve load times.
Need help? Volusion stores are optimized for performance, and our support team can guide you on best practices.
6. Earn Backlinks to Your Store
When reputable websites link to your store, it signals to search engines that your site is trustworthy. Consider:
- Collaborating with bloggers and influencers
- Submitting guest posts
- Getting listed in relevant directories
7. Write Helpful Blog Content
Blogging can drive traffic and support product discovery. Use your blog to:
- Answer common customer questions
- Highlight product benefits
- Share how-to guides and seasonal shopping tips
Example: A post titled "Top 10 Gift Ideas for New Moms" can drive traffic to your baby product collection.
Final Thoughts
SEO is not a one-time fix—it’s an ongoing effort. But with consistent attention and the right tools (like those built into your Volusion store), you can increase your visibility, attract more qualified traffic, and grow your sales.
Need support? Our team and trusted partners at Marketing360 are here to help you navigate your SEO journey.