Happy New Year!
Many ecommerce entrepreneurs are starting 2019 with a list of resolutions for their businesses. In a dream world, every resolution could be accomplished the moment it was set into motion. The reality, however, is that for most entrepreneurs it takes a little bit of time and energy to meet these goals.
What kinds of resolutions can ecommerce business owners reach in 31 days or less? Let’s step back and see which smaller pieces of the puzzle can be tackled first before forming the bigger picture.
1. Establish a month-by-month site update strategy.
Maybe one of your resolutions for 2019 is to overhaul your ecommerce website entirely. This is a great resolution. It’s also one that might not happen quickly since most ecommerce sites have tons of moving parts.
Don’t stress yourself out trying to refresh your entire website in a short span of time.
Don’t stress yourself out trying to refresh your entire website in a short span of time. Instead, prep a month to month strategy for updating your website. Here are a few areas to start you off on the right track.
- Images. How do the photos of your offerings or products currently look on the site? Are they grainy and too small? Should they be shot in a higher resolution? Are these images dated and lack engagement with viewers? Invest in a new camera (or work with a photographer) and start planning the aesthetic for how new product or offering images will look on your website. Shooting new photos is beneficial for your website and social media presence, enticing viewers to learn more about your offerings and shop with your business.
- Site layout. Is it easy to navigate your website? Can you easily access it across all devices, from desktop to tablets? If your website is too clunky or takes too long to load, it’s time to start looking into a layout redesign.
Protip: As you plan your ecommerce site updates, give your existing customers and audience a heads up about the changes. Let them know if there will be any days or times when the site may be down or difficult to access as much in advance as possible.
2. Incorporate or form an LLC (if you haven’t already).
Calling all unincorporated business owners! 2019 might be the year where you consider legitimizing your ecommerce business by incorporating or forming an LLC.
Once you’ve filed and submitted your application paperwork, you’ll have the peace of mind in knowing that you have taken your business to the next level.
It’s true that it does take a little bit of time and money to incorporate a business. However, it’s not so time-consuming that it will take months to complete. Once you’ve filed and submitted your application paperwork, you’ll have the peace of mind in knowing that you have taken your business to the next level. Incorporating allows you to designate the business as its own legal entity. This ensures protection of your personal assets from those of the ecommerce business. There are also tax benefits that come with incorporating (which may vary depending on your entity type) and the ability to build credibility with customers and investors. Your ecommerce business may be named “Deborah Sweeney” but “Deborah Sweeney, LLC” or “Deborah Sweeney, Inc.” provides the company with a stronger professional identity.
3. Check in with your website’s security.
The bigger your ecommerce business gets, the more you’ll need to be protective with its private information. Customers will continue to entrust more personal information, such as their mailing addresses and credit card numbers, with your website. It’s key that your site remains as secure as possible from potential data breaches or hacks.
The bigger your ecommerce business gets, the more you’ll need to be protective with its private information.
If you’re not sure what to do first, HostGator rounded up a fantastic checklist for website security. This list covers everything from SSL certificates to updating passwords, and is a great guide for ecommerce merchants to follow.
4. Brainstorm ways to personalize customer service initiatives.
Entrepreneurs are already spending January checking with their site’s security needs, determining if they need to incorporate their business and planning to update their online presence, which is why I wrote “brainstorm” instead of coming up with a more in-depth plan of action.
The closest rule that all businesses should follow is asking how they can better personalize their existing customer service.
It’s true that there is no one size fits all approach to customer service. However, the closest rule that all businesses should follow is asking how they can better personalize their existing customer service. Take a look at your 2018 in review to see what worked and what didn’t that year. Do more of what works. Conduct surveys to get feedback from customers about what they’d like to see more of from your team. Sometimes it’s the simplest techniques — like following up — that make all the difference in keeping customers loyal and happy.
What are your ecommerce resolutions for 2019? Let us know in the comments!