Partnering with Online Businesses to Boost Success

Troy Pike is Chief Executive Officer of Volusion, where he leads the company's mission to help small and midsize businesses build, manage, and grow successful online stores. Joining Volusion in 2020, Troy brings more than 25 years of experience as a merchant, operator, and strategy consultant, along with a practical understanding of the challenges merchants face and a deep appreciation for what it takes to build durable, customer-focused businesses.

His career has combined hands-on commercial leadership with consulting experience focused on strategy, performance improvement, and business transformation. That blend of experience shaped a leadership style grounded in structured problem-solving, clear execution, and empathy for the realities of running a business. Over the years, he has helped organizations ranging from large enterprises to small businesses navigate complexity, strengthen operations, and pursue meaningful growth across retail, ecommerce, and private equity-backed environments.

At Volusion, Troy applies that perspective in service of entrepreneurs and growing brands, with a focus on practical innovation, trusted support, and helping merchants build stronger, more profitable businesses.

Lanée Mellegard is Vice President of Revenue & Marketing at Volusion, where she leads the company's growth strategy across sales, marketing, and customer success. She is responsible for driving revenue through customer acquisition, retention, and expansion, while aligning go-to-market efforts with product and platform evolution to deliver long-term value for merchants.

Lanée brings a background rooted in growth strategy, monetization, and operational execution, with experience leading cross-functional initiatives that connect marketing, product, and revenue teams. Her work has focused on building more predictable and scalable revenue models—spanning pricing and packaging, payments strategy, and lifecycle engagement—while strengthening the connection between customer needs and business outcomes.

At Volusion, Lanée has played a key role in advancing the company's revenue strategy, including expanding payments adoption, evolving pricing to better reflect customer value, and improving pipeline generation and retention efforts. Her leadership style emphasizes alignment, accountability, and translating strategy into measurable results, with a focus on helping merchants grow and succeed on the platform.

Tim Kitching is Vice President of Finance at Volusion, where he leads the company's financial strategy, planning, and operations. He is responsible for overseeing financial reporting, budgeting, and forecasting, while ensuring the business has the insights and discipline needed to support sustainable growth and informed decision-making.

Tim brings a strong background in financial leadership, with experience guiding organizations through periods of growth, operational change, and increased complexity. His work has focused on building scalable financial processes, improving visibility into performance, and aligning financial strategy with broader business objectives. He has supported teams across functions in evaluating investments, managing costs, and driving accountability through clear metrics and reporting.

At Volusion, Tim plays a key role in strengthening the company's financial foundation, partnering closely with leadership to align resources with strategic priorities. His approach emphasizes clarity, rigor, and collaboration—ensuring the organization can operate efficiently while positioning the business for long-term success.

Ian Cervantez is Vice President of Technology at Volusion, where he leads the company's technology strategy, platform development, and engineering operations. He is responsible for ensuring the reliability, scalability, and evolution of the platform, while aligning technical execution with the company's product and business priorities.

Ian brings deep experience in software engineering and technology leadership, with a focus on modernizing platforms, improving development velocity, and building systems that support long-term growth. His work has centered on strengthening architecture, optimizing performance, and enabling teams to deliver high-quality solutions efficiently. He has led initiatives across infrastructure, application development, and technical operations to support both stability and innovation.

At Volusion, Ian plays a critical role in advancing the platform to meet the evolving needs of merchants, including key initiatives like platform modernization and ongoing product enhancements. His leadership emphasizes practical execution, cross-functional alignment, and building a strong engineering culture—ensuring the technology foundation can support scalable growth and a better customer experience.