The Top 10 Comparison Shopping Engines for Ecommerce And How To Succeed On Each

If you're looking for the 10 best CSEs and the secrets to succeeding on each one, then you're in the right place. Check out this post to see our top picks and get our insider tips.


There's a lot to like about comparison shopping engines (CSEs). They increase your store's visibility, attract new customers and best of all, boost your sales. But with so many CSEs out there, it can be hard to know which ones to tackle first, let alone figure out how to become an expert in them all.

To remedy that, let's look at CPC Stategy's top 10 CSEs (in no particular order) and get some insider tips on how to succeed on each.


1. Google Product Listing Ads (Paid)

Google Shopping is one of the biggest and most popular shopping engines around. To utilize it, you'll need to use two platforms: Google's Merchant Center and Google's AdWords. In the Merchant center, you'll manage all of your products. In your AdWords account, you'll manage your Product Listing Ads (PLAs), set a daily budget and adjust bids.

Once submitted, your ads can be seen both in regular search results and on Google's shopping site. Plus, Google Shopping is available in multiple countries such as the UK, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland.



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Insider tips on Google Product Listing Ads:


2. Amazon Product Ads (Paid)

You probably know that you can sell on Amazon via Amazon Marketplace. But did you know you can also advertise with Amazon Product Ads? These product ads are shown to Amazon’s 44 million customers each month in many places, including the Detail Page, Search and Browse, Tower Ads and Buy Box. To have your ads displayed, you have to set up a Seller Central account and have a daily budget and minimum bids. Amazon Product Ads is also available for merchants to use in the UK.


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Insider tip on Amazon Product Ads


3. Nextag (Paid)

Nextag is popular for helping shoppers find great deals on products, event tickets, real estate, travel tickets and coupons. It gets 30 million unique visitors every month and is also available in Australia, Canada, France, Germany, Italy, Japan and Spain.

To list your ads on Nextag, you need a monthly budget and minimum bid for all categories. It also has three traffic-driving programs you can take advantage of: Display Rank, Merchant Logo and Marketing Message. And if you're in the business of typically-restricted items like adult accessories or prescription drugs, you're in luck; Nextag's requirements are currently less strict than some other engines.



Pros of Nextag


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Insider tip on Nextag


4. (Paid) is part of the eBay commerce network and has 8 million online purchasers every month. You can advertise your products using targeted ad placements on and its partner websites such as TheFind and Bing. When you do, customers will see product details such as title, price, image and shipping details along with product reviews and ratings. works on a monthly budget (minimum of $100 to get started) and offers free optimization tools such as an ROI Tracker and Survey Tool. In terms of your international reach, you can advertise in the United Kingdom, France, Germany and Australia.



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5. Shopzilla (Paid)

Shopzilla, known for helping shoppers find unique retailers and sales, has over 100 million products listed and 20 million unique monthly visitors.  If you advertise on Shopzilla, be sure to have a monthly budget and minimum CPCs for various categories, and be aware that it rates businesses to help consumers make their purchasing decisions.

Being on Shopzilla also means you get featured in Bizrate and, and can advertise products in the UK, France and Germany. Plus, you'll be able to list your coupons for free at



 Pros of Shopzilla


Cons of Shopzilla


Insider tip on Shopzilla


6. Pricegrabber (Paid)

Pricegrabber compares product prices and offers weekly specials, coupons and top searches, making it easy to boost your business' visibility. It has 26 million active users, can be used by Canadian and UK-based businesses and, as an added bonus, has partnered with Yahoo! Shopping to show its listings.

To get started on Pricegrabber, you should have a monthly budget and minimum CPCs for your products. And fun fact: Pricegrabber allows you to specifically target Spanish-speaking customers.



Pros of Pricegrabber


Cons of Pricegrabber


Insider tip on Pricegrabber


7. Become (Paid)

Become provides shoppers with the ability to compare prices easily, read product reviews and articles, participate in forums and find the best price deals online. Founded in 2004, they have 300 partners and 30,000 registered merchants. To advertise on Become, you need a monthly budget and minimum CPC bids. Become is available in the UK, Canada, France, Germany, Austria, Italy and Japan.



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Insider tip on Become


8. Pronto (Paid)

Pronto has one main site and four niche sites for different verticals such as style, technology, home and kids. The engine has 14 million unique users that are primarily looking for low-priced bargains.

In terms of advertising on Pronto, products go live when you add funds to your account. You manage the products bids through a monthly budget and all product categories are required to have a minimum CPC bid.



Pros of Pronto


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Insider tip on Pronto


9. TheFind (Free)

TheFind is a free comparison shopping engine that requires no advertising spend. It’s primarily a discovery shopping engine that has over 500 million products and 25 million visitors. In addition to submitting your products for free, you can also submit your products to TheFind by creating a Merchant account. Plus, they have an Upfront Merchant program which can help you gain more visibility and highlight your products in their results.



Pros of TheFind


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Insider tip on TheFind


10. Bing Shopping (Free)

Bing Shopping is currently free for merchants and has 159 unique searchers in the Yahoo-Bing network. It has partnered with to display their results, but if don’t have a account but want to use Bing Shopping, you can sign up with Bing Ads to manage your merchant center. Bing Shopping is also known for displaying product data results and reviews that are shopper-friendly.



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Insider tip on Bing Shopping


Although all 10 of these CSEs are great for business, you'll want to pick the ones that best suit your needs and budget. Before you start, be sure to research which products you’re allowed to advertise on each engine and its specific feed specification requirements.

Get that extra boost on your sales by adding shopping feed management for your online store.

Sharanya Srinivasan

Sharanya Srinivasan was the Inbound Marketing Specialist at Volusion. She is passionate about SEO and data and has experience working on both ecommerce and non-ecommerce websites.