The Selling Power of Promotional Guarantees

Your promotional guarantees have the potential to close deals and establish confidence in your product; join us for a few tips to help you optimize those guarantees and avoid common pitfalls.

guide to ecommerce marketing
Few methods encourage more conversions than a powerfully crafted guarantee. Promotional guarantees address both the carrot and the stick of the decision-making process: they minimalize risks (costs) and reinforce value (benefits).

They can, however, easily backfire if they overreach or if stipulations are poorly communicated. You can reinforce the persuasive power of your guarantees and avoid common pitfalls by following a few simple guidelines.

For more tactics that encourage visitors to become customers, be sure to explore Chapter 5 of our Ultimate Field Guide to Ecommerce Conversions.

Jason Ferguson

Jason was a Communications Specialist with four years of ecommerce marketing experience. He graduated from Texas A&M University with a BA in English and a minor in Speech Communication.