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Marketing & Promotion

A good marketing strategy is the cornerstone of any successful business. Read our posts on everything from email marketing to affiliate programs.

Inspiration to Implementation: How to Create A Content Calendar
Marketing & Promotion

Inspiration to Implementation: How to Create A Content Calendar

A proper content calendar should be a dedicated map of your future social media or blog posts. Learn more about creating one here.…

Meg Nanson
Leveraging the Psychology of Discounts to Make More Money
Marketing & Promotion

Leveraging the Psychology of Discounts to Make More Money

Structuring deals is a creative process requiring clever marketing. Take a page out of a consumer behavior book to learn about the power and psychology of discounts…

Elisabeth Newell
How to Develop Your Ecommerce Marketing Strategy for the New Year
Marketing & Promotion

How to Develop Your Ecommerce Marketing Strategy for the New Year

Whether it’s long and complex or short and simple, a well-executed marketing strategy can help you plan ahead, analyze results, and make adjustments as needed…

Mia Pruett
The 9 Best Email Types to Include in Your Ecommerce Email Marketing Strategy
Marketing & Promotion

The 9 Best Email Types to Include in Your Ecommerce Email Marketing Strategy

Email marketing is an essential part of any business. Here are some of the most common types of emails that successful ecommerce businesses use in their email marketing strategy…

Elisabeth Newell
8 Foolproof Ways to Improve Ecommerce Email Engagement
Marketing & Promotion

8 Foolproof Ways to Improve Ecommerce Email Engagement

You may have an effective email marketing strategy already, but it's important to constantly sharpen your efforts to better connect with your audience. Learn how here…

Georgie Vineeth Matthew
10 Best Practices for Sending Cart Abandonment Emails
Marketing & Promotion

10 Best Practices for Sending Cart Abandonment Emails

Check out these 10 best practices for sending the most effective abandoned cart emails…

Kevin Payne
The Complete Guide to Omnichannel Marketing for Ecommerce
Marketing & Promotion

The Complete Guide to Omnichannel Marketing for Ecommerce

Nowadays, customers have multiple touchpoints with a business throughout their consumer journey. Learn how omnichannel marketing works and what it means for the future of ecommerce…

Jodie Lee
10 Low-Cost Ways to Promote Your Online Business
Marketing & Promotion

10 Low-Cost Ways to Promote Your Online Business

Marketing doesn't have to cost a lot to be effective. Here are 10 tried-and-true, low-cost promotion techniques that will help you promote your ecommerce store…

Ford Smith
How to Maximize Ecommerce Sales Using Email Marketing
Marketing & Promotion

How to Maximize Ecommerce Sales Using Email Marketing

In this post, we’ll walk you through 11 essential tips to make the most of your ecommerce sales using email marketing…

Kevin Payne
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