Analytics & Performance | Volusion Blog Posts

Google Analytics Basics: Your Starter Guide to Finding Helpful Reports

Becoming familiar with Google Analytics will give you a leg up on the competition and help you provide a better user experience for visitors. See our favorite reports here…

Meg Nanson

Analytics & Performance

6 Best Practices for Ecommerce A/B Tests

Ensure that your ecommerce A/B test is being run as strategically as possible by considering these best practices for A/B testing…

Elisabeth Newell

Analytics & Performance

How to Run an A/B Test for Ecommerce Businesses

These days, A/B testing with a dedicated tool is easy, but there are certain actions to keep in mind as you set up your test. Check out our post on running a successful A/B test for your ecommerce site…

Elisabeth Newell

Analytics & Performance

The Importance of Benchmarking

Benchmarking is so important that you probably do it all the time without realizing it. Learn why it's important and how to go about it here.…

Meg Nanson

Analytics & Performance

What is A/B Testing, and Why Should I Do It?

Wondering how running A/B tests can benefit your ecommerce store? We break down what exactly A/B testing involves and why you should try it…

Elisabeth Newell

Analytics & Performance

Measuring the Success of Your Promotional Campaign

After running a promotional campaign, you'll want to know how beneficial it was for your business. Our post highlights several metrics you can use to gauge how well your campaign performed…

Elisabeth Newell

Analytics & Performance

Using Google Search Console to Maintain a Top-Ranking Site

Stay informed about your site's health and how Google sees it by checking your Google Search Console regularly. Learn about what to look for here…

Meg Nanson

Analytics & Performance

How to Use Google AdWords for Ecommerce

Use these helpful pointers on using Google AdWords for your ecommerce site, and check out the Google Shopping Ads tips at the end for increasing conversions…