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Analytics & Performance

Running an online store is great. Analyzing its performance to strategize for growth is better. Read our posts on tracking metrics for your ecommerce site.

A Brief Look at Ecommerce Bounce Rate—and How to Curb It
Analytics & Performance

A Brief Look at Ecommerce Bounce Rate—and How to Curb It

High bounce rates may indicate that your ecommerce site is not meeting the needs of your target audience—or reaching them at all. We explore bounce rate, its causes, and how to mitigate them…

Volusion Staff
Google Analytics Basics: Your Starter Guide to Finding Helpful Reports
Analytics & Performance

Google Analytics Basics: Your Starter Guide to Finding Helpful Reports

Becoming familiar with Google Analytics will give you a leg up on the competition and help you provide a better user experience for visitors. See our favorite reports here…

Meg Nanson
6 Best Practices for Ecommerce A/B Tests
Analytics & Performance

6 Best Practices for Ecommerce A/B Tests

Ensure that your ecommerce A/B test is being run as strategically as possible by considering these best practices for A/B testing…

Elisabeth Newell
How to Run an A/B Test for Ecommerce Businesses
Analytics & Performance

How to Run an A/B Test for Ecommerce Businesses

These days, A/B testing with a dedicated tool is easy, but there are certain actions to keep in mind as you set up your test. Check out our post on running a successful A/B test for your ecommerce site…

Elisabeth Newell
The Importance of Benchmarking
Analytics & Performance

The Importance of Benchmarking

Benchmarking is so important that you probably do it all the time without realizing it. Learn why it's important and how to go about it here.…

Meg Nanson
What is A/B Testing, and Why Should I Do It?
Analytics & Performance

What is A/B Testing, and Why Should I Do It?

Wondering how running A/B tests can benefit your ecommerce store? We break down what exactly A/B testing involves and why you should try it…

Elisabeth Newell
Using Google Search Console to Maintain a Top-Ranking Site
Analytics & Performance

Using Google Search Console to Maintain a Top-Ranking Site

Stay informed about your site's health and how Google sees it by checking your Google Search Console regularly. Learn about what to look for here…

Meg Nanson
What is a Conversion?
Analytics & Performance

What is a Conversion?

Find out how to track and measure conversions for your ecommerce website.…

Chris Galis
The Three Most Simple (and Effective) Business Analysis Tools
Analytics & Performance

The Three Most Simple (and Effective) Business Analysis Tools

Use these tools to make your business even better…

Matt Winn
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